Content Engineer (d/f/m)

About the role

We are looking for a technical professional who will manage and scale our organic acquisition systems across Germany, Spain, and the UK. In this position, you will own the design and implementation of automation workflows and experimentation frameworks, moving away from traditional content creation toward systematized growth mechanisms. You will operate within our Country Marketing department, focusing on how we reach users through structured data, AI tools, and rigorous testing methodologies. The role requires you to act as a bridge between marketing hypotheses and technical execution, ensuring that content logic is embedded into scalable processes. You will be responsible for optimizing user journeys by leveraging data, automation, and experimentation in a multi-market context. This position demands comfort with ambiguity and a strong inclination toward building systems that produce compounding efficiency. You will translate complex marketing requirements into clear technical specifications for content and automation workflows. Ultimately, you will own the integrity and performance of our organic acquisition systems across three key European markets.

Key facts

What you'll do

• Design and execute conversion rate optimization experiments for web and app store platforms, ensuring alignment with overarching growth objectives.
• Build a structured testing framework that standardizes hypothesis creation, prioritization logic, and measurement criteria for continuous improvement.
• Implement multi-armed bandit testing strategies to refine content variants across different user segments, maximizing learning velocity and performance.
• Create automated workflows using no-code and low-code platforms such as n8n and Make to remove manual bottlenecks and reduce operational overhead.
• Generate structured data including schema for HowTo, calculators, and Q&A to support AI answer engines and enhance discoverability.
• Develop translation and localization pipelines to manage content across three distinct markets efficiently while maintaining consistency and accuracy.
• Maintain comprehensive dashboards to monitor content performance and experiment outcomes, translating data into actionable insights.
• Coordinate closely with our external content agency and internal technical systems to ensure seamless integration and alignment on objectives.
• Define and document content models that enable scalability and reduce redundancy across marketing initiatives.
• Conduct regular audits of existing content assets to identify optimization opportunities and gaps in coverage.
• Implement tagging strategies and measurement plans that support robust experiment execution and post-analysis.
• Collaborate with product and engineering teams to align content infrastructure with product roadmaps and technical constraints.
• Establish governance processes for content lifecycle management, from ideation through retirement.
• Drive the adoption of AI tools for repetitive tasks, enabling the team to focus on strategic experimentation and high-value creation.

Requirements

• 2 to 4 years of experience in growth marketing or content operations within a digital product environment, demonstrating a track record of measurable impact.
• Independent proficiency in automation tools such as n8n or Make, with the ability to design, build, and maintain workflows independently.
• Practical experience using AI tools like Claude, Langdock, or Antigravity for operational tasks, including prompt engineering and workflow augmentation.
• Ability to design and analyze experiments with statistical rigor, including sample size calculation, significance testing, and interpretation of results.
• Understanding of ASO and CRO principles, with the ability to apply these concepts to improve visibility and conversion across app and web platforms.
• Knowledge of structured data formats like JSON-LD and schema.org, including implementation strategies and validation practices.
• Full professional proficiency in English, including the ability to write clearly and concisely for technical and non-technical audiences.
• Willingness to work within a highly process-oriented environment where documentation and reproducibility are essential.
• Comfort working with data dashboards and interpreting performance metrics to inform decision-making.
• Commitment to compliance with internal policies and external regulations regarding content and data usage.
• Strong problem-solving skills and the ability to troubleshoot issues in automated systems and content pipelines.
• Capacity to manage multiple priorities in a fast-paced environment while maintaining attention to detail and quality standards.
• Readiness to collaborate across time zones and with external partners, ensuring alignment and timely delivery of objectives.
• Proactive communication habits, including the ability to escalate risks and dependencies before they impact delivery.

Nice to have

• Basic coding ability in Python or JavaScript, enabling you to write scripts for data manipulation and testing logic.
• Experience with AEO tooling such as Peec.ai, including configuration and integration within content workflows.
• Background in multi-market content strategies, with examples of successful execution across different regions.
• Prior work in fintech or tax-related industries, providing domain-specific insight into user needs and regulatory contexts.
• Proficiency in German or Spanish, allowing for more effective collaboration with local teams and stakeholders.

Skills & tools

• Automation: n8n, Make
• AI: Claude, Langdock, Antigravity, MCPs
• CMS & SEO: Uniform, Ahrefs, Google Search Console, Google Analytics
• ASO: Peec.ai

Practical notes

This role offers a comprehensive benefits package, including 30 days of annual leave, flexible working hours, and a yearly budget for personal development to support continuous learning and growth. Employees receive stock options, mental health coaching, and a monthly flexible service allowance to support wellbeing and work-life balance. You are permitted to work from abroad for up to six weeks per year, providing flexibility for personal circumstances or travel needs. Dogs are welcome in the office, creating a pet-friendly environment that supports wellbeing and inclusivity. Please omit your photo, age, and marital status from your CV when applying, in compliance with local hiring regulations and company policy. Applications must demonstrate clear alignment with the outlined requirements and a strong portfolio or examples of automated content and experimentation initiatives. Only candidates who meet the specified eligibility criteria will be contacted for the next stages of the process. The company is an equal opportunity employer and encourages applications from diverse backgrounds.