Senior Product Marketing Manager

About the role

Direct engagement with users and the market defines messaging and influences product direction for the Tanium platform. The role owns the creation of high-impact narratives and enablement materials that drive adoption and build credibility across the customer journey. You translate complex product capabilities into clear, differentiated stories that resonate with target audiences and support commercial success. This position shapes the positioning of Tanium solutions by synthesizing feedback from stakeholders into actionable insights. You act as the voice of the customer and the market within the product and sales organizations. The focus is on articulating adoption and value realization through structured sales plays and targeted use cases. You refine go-to-market effectiveness by collaborating closely with cross-functional teams to iterate on messaging and positioning.

Key facts

What you'll do

Translate complex AI capabilities and platform features into clear, differentiated messaging that resonates with enterprise customers and influences buying decisions.

Articulate adoption and value realization for Tanium Atlas through the development of sales plays, targeted use cases, and scenario-based messaging.

Synthesize feedback from product, sales, and customer success teams to refine positioning and improve the effectiveness of go-to-market strategies.

Develop and own enablement materials that equip sales teams with compelling narratives, competitive insights, and response frameworks.

Conduct market and competitive analysis to identify emerging trends and shape positioning that differentiates Tanium in endpoint management and security operations.

Create compelling content for external audiences, including sales assets, thought leadership articles, customer-facing materials, and presentation frameworks.

Collaborate with product, sales, and marketing teams in a fast-paced environment to align messaging with product launches and market priorities.

Leverage data and customer insights to inform messaging strategies, test assumptions, and optimize content performance over time.

Support product launches and field programs by preparing narratives, briefing materials, and talking points for internal and external stakeholders.

Act as the primary link between technical product capabilities and business outcomes for executives, analysts, and decision-makers.

Champion Tanium use cases within security, IT operations, and endpoint management contexts to drive relevance in target segments.

Participate in strategic discussions that influence product direction by representing market demand and customer pain points to the product team.

Enable the sales organization through training, playbooks, and battle cards that help teams win in complex enterprise environments.

Requirements

Five or more years of experience in product marketing, solutions marketing, or outbound product management is mandatory for this role.

Demonstrated go-to-market strategy experience, including messaging, content development, product launches, and sales enablement, must be evident in your background.

You must have the ability to translate technical products into clear, business-focused value propositions that resonate with enterprise buyers.

Familiarity with AI, automation, or emerging technologies is preferred, along with prior experience in endpoint management, security, or IT operations.

Strong market and competitive analysis skills are required to identify industry trends and shape positioning that supports revenue growth.

You must be capable of creating compelling content, including sales assets, thought leadership, and customer-facing materials that drive engagement.

Effective collaboration with cross-functional teams is essential, and you must thrive in a fast-paced, matrixed environment.

A Bachelor's degree is required, and possession of an MBA is preferred as an academic credential.

You must meet the experience threshold of 5+ years in relevant marketing or product management roles.

Demonstrated success in translating complex technology into accessible narratives for technical and executive audiences is required.

Nice to have

Previous experience in endpoint management, security, or IT operations environments is preferred if present in your background.

Hands-on experience with data-driven marketing decisions and analytics that influence go-to-market strategies is valued.

Background in supporting AI or automation product initiatives within enterprise organizations is a preferred differentiator.

Experience developing content for sales teams, including playbooks, battle cards, and training materials, is considered an asset.

Familiarity with the Tanium product ecosystem and use cases in real-world deployments is beneficial if you have direct exposure.

Practical notes

Travel to customer and partner events may be necessary to support launches and field programs as part of this role.

Typical interview steps for data-focused positions often include a SQL or coding exercise, a statistics question, and a case study.

Candidates may be asked to design a metric, interpret an experiment, or build a small model during the evaluation process.

Some companies assign a take-home analysis, so preparedness for asynchronous work samples is recommended.

Expect behavioral questions focused on past projects and the business impact of your work during interviews.

Interviewers often evaluate how you communicate uncertainty and business impact, not only technical correctness.

Bringing a clean write-up of a past analysis to the interview cycle is well received and demonstrates structured thinking.

Questions to ask

Useful questions for the interview include inquiring about a typical week, how work is assigned, what tools the team uses, and how feedback is managed.

Asking how the role has evolved recently and what the team wishes it had known when joining provides insight into team dynamics and expectations.

Questions about the manager's priorities and how success is measured in the first year are especially valued by the hiring team.

Career growth

Career paths in product marketing often progress toward senior analyst roles, staff positions, or leadership in data and analytics fields.

Many professionals specialize in areas such as machine learning, analytics, or infrastructure as they advance in their careers.

Cross-functional work with product and engineering teams becomes increasingly important at senior levels of responsibility.

The field evolves quickly, which makes continuous learning a core part of the role and long-term career resilience.

Professionals who can translate numbers into decisions and influence action tend to advance faster in this domain.