Partner Marketing Manager

About the role

Partner Marketing Manager, Cloud Alliances at Tanium

This role sits at the intersection of strategic planning and measurable demand generation for Tanium's critical cloud relationships. You will serve as the central marketing owner for our partnerships with Microsoft, AWS, and Google Cloud. Your core mission is to design, fund, and execute joint campaigns that convert AI-driven research behaviors into tangible pipeline. Success requires fluency in how enterprise buyers use AI assistants and search, allowing you to integrate physical and digital programs under a single, tracked objective.

Your primary responsibility is owning the end-to-end marketing strategy with each cloud alliance. This means building trusted, durable relationships with partner marketing, field marketing, and partner development teams. You will act as Tanium's singular marketing counterpart, shaping joint plans that align with each partner's co-sell and marketplace priorities while advancing our own pipeline goals. You will own the planning cadence, including annual and quarterly plans, regular working sessions, and quarterly business reviews.

A core function of this role is financial stewardship of Market Development Funds (MDF). You will negotiate budgets with each partner, secure and manage MDF allocations, and combine partner funds with Tanium's budget to create one coordinated, funded plan per alliance. This integrated financial approach ensures efficient investment and clear accountability for results.

Demand generation is the central accountability of this position. You will design integrated campaign blueprints specifically to convert AI research into Marketing Qualified Leads (MQLs). These campaigns must deliver pipeline that is validated by Tanium's telesales team and converted into Sales Qualified Leads (SQLs) with measurable revenue impact. You will own the lead handoff process and manage the funnel on a weekly basis, tracking MQL volume, MQL-to-SQL conversion rates, and partner-sourced and partner-influenced pipeline. Every campaign decision should be guided by data, with you championing adjustments based on MQL quality and pipeline contribution metrics.

This is a high-impact role for a modern, AI-fluent marketer. Enterprise buyers increasingly research solutions in ChatGPT, Copilot, and Gemini before making decisions. You must plan for visibility in these AI assistants with the same intentionality as a physical conference booth. The role requires unifying physical and digital programs into one integrated plan with one pipeline number, ensuring consistent messaging and measurable outcomes across all channels.

You will also own the narrative for marketplace and co-sell teams, shaping joint go-to-market messages that ensure consistency across all partner channels. This includes managing lead routing and feedback loops to guarantee that partner-sourced opportunities flow accurately into Tanium's CRM. You will set quarterly business reviews with partner marketing leaders to refine strategies, address challenges, and hit shared targets.

This position follows a hybrid schedule, requiring employees to work in the office a minimum of three days per week at one of the following locations: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.

What You Will Do

• Serve as Tanium's single marketing owner for Microsoft, AWS, and Google Cloud alliances, building data-informed joint marketing plans aligned to partner priorities and pipeline goals.
• Own budget negotiations and MDF management, combining partner funds with Tanium resources into one tracked plan per cloud alliance.
• Design integrated campaign blueprints that convert AI research behaviors into MQLs and measurable pipeline.
• Guide campaigns from concept to launch, syncing MQL handoffs with telesales and tracking SQL conversion on a weekly basis.
• Own visibility strategies for AI assistants and search, aligning content and booth strategies for integrated outcomes.
• Set and lead quarterly business reviews with partner marketing leaders to refine plans and achieve shared targets.
• Shape joint go-to-market narratives for marketplace and co-sell teams, ensuring message consistency across all channels.
• Manage lead routing and feedback loops to ensure partner-sourced opportunities flow into Tanium CRM accurately.
• Champion data-informed decisions, adjusting tactics based on MQL quality and pipeline contribution metrics.

Requirements

• Bring 3-5 years of B2B marketing experience focused on partnerships and alliances.
• Demonstrate hands-on experience managing MDF and joint planning with at least one major cloud provider.
• Show a record of generating MQLs that pass to telesales and become SQLs with measurable pipeline.
• Prove comfort operating in a hybrid schedule with in-office days in one of the listed locations.

Nice to Have

• Experience selling into enterprise IT and security buyers familiar with AI research behaviors.

Skills & Tools

• Microsoft, AWS, Google Cloud, MDF, CRM, SQL, MQL, B2B marketing.

Compensation

• $140,000 to $190,000 USD annually.

Location

• Addison, TX (Hybrid); Bellevue, WA (Hybrid); Durham, NC (Hybrid); Emeryville, CA (Hybrid); Reston, VA (Hybrid).