Performance & Planning Lead

About the role

As a , you will play a role in shaping the strategic direction of our performance marketing initiatives. Your primary responsibility will be to analyze data and develop actionable insights that drive growth and optimize our marketing efforts. This position requires a blend of analytical thinking, strategic planning, and leadership skills to ensure that our marketing strategies align with the overall business objectives. You will collaborate with cross-functional teams to enhance our performance metrics and contribute to the overall success of Taager in the competitive e-commerce landscape.

Key facts

What you'll do

• Lead the development and execution of performance marketing strategies that align with Taager's business goals, ensuring optimal return on investment (ROI) across all channels.
• Conduct in-depth analyses of marketing campaigns to assess their effectiveness, utilizing key performance indicators (KPIs) to identify areas for improvement and growth.
• Collaborate with the product and sales teams to create targeted marketing initiatives that drive customer acquisition and retention.
• Oversee the budgeting and forecasting processes for marketing activities, ensuring that resources are allocated efficiently and effectively.
• advanced analytics tools to monitor market trends, consumer behavior, and competitive landscape, providing insights that inform strategic planning.
• Develop and maintain comprehensive performance reports that communicate results and insights to stakeholders at all levels of the organization.
• Mentor and lead a team of marketing analysts, fostering a culture of continuous improvement and professional development.
• Implement A/B testing and other experimentation methodologies to optimize marketing campaigns and enhance user experience.
• Work closely with external vendors and agencies to ensure that all marketing initiatives are executed to the highest standards.
• Stay abreast of industry trends and emerging technologies, integrating new tools and methodologies into Taager's marketing strategy as appropriate.
• Drive cross-departmental collaboration to ensure alignment on marketing objectives and strategies, facilitating effective communication and teamwork.
• Present findings and recommendations to senior leadership, influencing strategic decisions and driving the overall direction of marketing efforts.

Requirements

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field; a Master's degree is a plus.
• A minimum of 5 years of experience in performance marketing, data analysis, or a similar role within the e-commerce sector.
• Proven track record of developing and executing successful marketing strategies that drive measurable results.
• Strong analytical skills with the ability to interpret complex data sets and translate them into actionable insights.
• Proficiency in marketing analytics tools such as Google Analytics, Tableau, or similar platforms.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.
• Experience in budget management and forecasting for marketing initiatives.
• Strong leadership skills, with experience in managing and developing teams.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Familiarity with digital marketing channels, including SEO, PPC, social media, and email marketing.

Nice to have

• Experience with e-commerce platforms and marketplace dynamics.
• Knowledge of advanced statistical techniques and data modeling.
• Familiarity with CRM systems and marketing automation tools.
• Experience in conducting market research and competitive analysis.
• Understanding of user experience (UX) principles and how they relate to marketing strategies.

Skills & tools

• Proficient in data visualization and reporting tools (e.g., Tableau, Power BI).
• Strong command of Excel for data manipulation and analysis.
• Familiarity with programming languages such as SQL or Python for data analysis.
• Knowledge of digital marketing platforms (e.g., Google Ads, Facebook Ads).
• Experience with A/B testing and conversion rate optimization tools.

Practical notes

• This position is based in Cairo, and candidates must be willing to work in a hybrid environment, combining remote and in-office work.
• The role may require occasional travel for team meetings or industry events.
• Taager is committed to fostering a diverse and inclusive workplace and encourages applications from candidates of all backgrounds.
• Interested candidates can apply through the following link: [Apply Here](https://taager.bamboohr.com/careers/205).

Join Taager as we redefine the e-commerce landscape and drive performance through innovative marketing strategies. Your expertise will be crucial in helping us achieve our ambitious growth targets while delivering exceptional value to our customers.