Senior Media Buyer - Algeria

About the role

As a Senior Media Buyer at Bamboohr, you will play a pivotal role in shaping our advertising strategies and driving our brand's visibility in the Algerian market. Your expertise in media buying will be essential in optimizing our ad spend and ensuring that our campaigns reach the right audience effectively. You will collaborate closely with cross-functional teams to develop and execute innovative media strategies that align with our business objectives. This position offers a unique opportunity to influence our marketing efforts in a dynamic and rapidly evolving environment.

Key facts

What you'll do

• Develop and implement comprehensive media buying strategies tailored to the Algerian market, ensuring alignment with Bamboohr's overall marketing goals.
• Analyze market trends and consumer behavior to identify optimal advertising channels and opportunities for campaign improvement.
• Manage and optimize media budgets across various platforms, ensuring maximum ROI on advertising spend.
• Collaborate with creative teams to produce compelling ad content that resonates with target audiences and drives engagement.
• Monitor campaign performance through analytics tools, providing regular reports and insights to stakeholders on key metrics and outcomes.
• Negotiate contracts and pricing with media vendors to secure the best possible rates and placements for our advertising campaigns.
• Stay updated on industry trends, emerging technologies, and competitive landscape to inform media buying strategies and tactics.
• Conduct A/B testing on different ad formats and placements to refine strategies and improve overall campaign effectiveness.
• Build and maintain strong relationships with media partners, agencies, and other stakeholders to enhance collaboration and campaign success.
• Train and mentor junior media buyers and marketing team members, fostering a culture of knowledge sharing and professional development.
• Participate in strategy sessions to align media buying efforts with broader marketing initiatives and company objectives.
• Prepare and present detailed reports on media performance, insights, and recommendations to senior management and other stakeholders.

Requirements

• A minimum of 5 years of experience in media buying or a related field, preferably within the digital marketing space.
• Proven track record of managing successful media campaigns across various platforms, including social media, display, and search.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent negotiation skills, with experience in securing favorable terms and placements with media vendors.
• Familiarity with media buying tools and platforms, such as Google Ads, Facebook Ads Manager, and programmatic advertising solutions.
• Strong communication skills, both written and verbal, with the ability to present ideas clearly and persuasively.
• Ability to work collaboratively in a fast-paced environment, managing multiple projects and deadlines effectively.

Nice to have

• Experience in e-commerce or retail marketing, particularly in the Algerian market.
• Knowledge of local media landscape and cultural nuances that influence advertising strategies.
• Proficiency in additional languages, particularly Arabic or French, to enhance communication with local partners and stakeholders.
• Familiarity with SEO and content marketing strategies to integrate with overall media buying efforts.
• Experience with marketing automation tools and CRM systems to streamline campaign management.

Skills & tools

• Strong proficiency in media buying platforms and analytics tools.
• Excellent project management skills, with the ability to prioritize tasks effectively.
• Creative thinking and problem-solving abilities to develop innovative media strategies.
• Strong attention to detail and a commitment to delivering high-quality work.
• Ability to adapt to changing market conditions and pivot strategies as needed.

Practical notes

• This position is based in Algeria, with the possibility of remote work arrangements depending on the candidate's location.
• Candidates must be eligible to work in Algeria; visa sponsorship is available for qualified individuals.
• The role may require occasional travel for meetings and events, both locally and internationally.

META

Company: Bamboohr

Title: Senior Media Buyer

Algeria

Listed

location: Unknown

Job type: Full-time

Apply URL: https://taager.bamboohr.com/careers/243