Director of Product Marketing

About the role

Stuut is on a mission to the accounts receivable process for B2B enterprises, particularly in sectors such as manufacturing and industrials, through an innovative AI-powered platform. We are in search of our inaugural Product Marketing Director, who will play a role in shaping our market narrative and developing the essential sales enablement tools that will drive our revenue growth.

Key facts

What you'll do

• Develop and articulate the primary messaging and competitive positioning aimed at CFOs, private equity operating partners, and accounts receivable managers.
• Construct a thorough sales enablement resource library that includes tools such as ROI calculators, discovery frameworks, objection handling guides, and battlecards to facilitate the sales process.
• Generate high-impact customer evidence materials, including case studies and analytical reports, to support enterprise transactions that exceed $100,000.
• Collaborate closely with product and engineering teams to effectively manage swift go-to-market strategies for newly launched features.
• Implement a competitive intelligence strategy to keep track of industry trends, pricing models, and competitor tactics.
• Supervise all external marketing initiatives by coordinating with agencies and contractors, leveraging AI workflows to ensure high-quality outputs.
• Analyze customer feedback and market data to refine product positioning and messaging continuously.
• Lead cross-functional teams to align marketing strategies with sales objectives, ensuring cohesive communication across departments.
• Monitor and report on the effectiveness of marketing campaigns, adjusting strategies as necessary to optimize performance.
• Foster relationships with key stakeholders, including customers and partners, to enhance brand visibility and market penetration.
• Drive initiatives that enhance the overall customer experience, ensuring that marketing efforts resonate with target audiences.
• Stay abreast of technological advancements in AI and marketing trends to keep Stuut at the forefront of innovation.

Requirements

• A minimum of 6 years of experience in product marketing, with at least 1 year in a role as the first product marketing manager at an early-stage startup.
• A track record of successfully creating sales enablement resources that have directly led to revenue increases.
• Experience in marketing to decision-makers in traditional sectors that are not primarily digital-native, such as chemicals, industrials, or manufacturing.
• A comprehensive understanding of enterprise sales cycles and the intricacies of complex buying committees.
• Exceptional ability to distill technical product information into compelling and accessible messaging for executive-level audiences.
• Familiarity with AI tools such as ChatGPT or Claude, utilizing them to enhance research and content creation processes.
• Strong analytical skills, with the ability to interpret market data and customer insights to inform marketing strategies.
• Excellent communication and interpersonal skills, capable of engaging effectively with diverse stakeholders.

Nice to have

• Experience in developing marketing strategies for AI-driven products or services.
• Familiarity with digital marketing tools and platforms, including CRM systems and marketing automation software.
• A background in managing cross-functional teams and projects in a fast-paced environment.
• Knowledge of the accounts receivable process and its challenges within B2B companies.

Skills & tools

• Proficient in market research and competitive analysis methodologies.
• Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
• Expertise in crafting persuasive marketing materials and presentations.
• Familiarity with data analytics tools to measure and report on marketing effectiveness.

Practical notes

• This position is hybrid, requiring presence in our New York City office.
• Benefits offered include comprehensive medical, dental, and vision insurance, a 401(k) plan with matching contributions, flexible paid time off, and parental leave.
• We are committed to creating an inclusive work environment and welcome applicants from diverse backgrounds.
• The role offers a competitive salary and equity options, reflecting our commitment to rewarding talent and driving innovation.