Sales Specialist (MarTech)

About the role

This position partners with enterprise marketers to accelerate adoption of StackAdapt's Marketing Technology capabilities. The Sales Specialist operates within a fully remote structure across Canada and the United States. Success in this role requires deep Marketing Technology expertise combined with commercial acumen to shape customer strategy at the executive level. The hire acts as a trusted advisor, translating complex technical capabilities into clear business value for marketing leaders. This role focuses on consultative selling of Marketing Technology to enterprise marketers. Ownership of the end-to-end sales cycle is expected, from initial sourcing to final close. The specialist will coach Account Executives on positioning Marketing Technology solutions within broader customer conversations. The role contributes to the development of enablement materials, customer stories, and repeatable sales plays. The specialist identifies emerging opportunities within AI, customer data, and marketing technology while tracking customer adoption and competitive insights.

Key facts

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Location: Canada

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Engagement: Remote

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Compensation: Base salary $129,600 to $178,200

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Team: Sales, Product, Marketing, Customer Success, Revenue Operations

• Degree: Bachelor's degree required

What you'll do

Source new Marketing Technology opportunities independently, qualifying them through executive discovery and solution selling.

Accelerate strategic opportunities inside existing accounts by partnering closely with Account Executives and Customer Success teams.

Serve enterprise marketers and executive stakeholders as trusted advisors, translating complex technical capabilities into measurable business outcomes.

Engage in cross-functional collaboration with Sales, Product, Marketing, Customer Success, and Revenue Operations to share customer insights.

Influence product roadmap, commercialization, positioning, and go-to-market strategy based on direct customer feedback and market intelligence.

Coach Account Executives, Account Managers, and Client Partners on positioning Marketing Technology solutions within broader customer conversations.

Develop and refine enablement materials, customer stories, and repeatable sales plays to support the sales organization.

Track customer adoption, market trends, and competitive insights to identify emerging opportunities within AI, customer data, and marketing technology.

Contribute to the evolution of sales motions and AI-enabled workflows through active participation and knowledge sharing.

Leverage experience with customer engagement platforms such as Klaviyo, Braze, Attentive, Iterable, or Pebblepost to drive value.

Apply familiarity with Customer Data Platforms, customer journey orchestration, first-party data activation, CRM, personalization, or lifecycle marketing.

Draw on knowledge of AI-powered marketing, omnichannel customer engagement, and modern marketing technology ecosystems to support deals.

Utilize experience supporting mid-market and enterprise sales organizations and navigating complex, consultative sales cycles.

Demonstrate strong executive discovery, solution selling, and presentation skills to articulate the value of StackAdapt's solutions.

Requirements

• Experience selling Marketing Technology, including email marketing, direct mail, orchestration, customer data solutions, lifecycle marketing platforms, or adjacent SaaS technologies is required.
• Enterprise marketing leaders are engaged in consultative, business-focused conversations, and customers are helped to improve acquisition, engagement, retention, personalization, or marketing performance through technology.
• Executive discovery, solution selling, and presentation skills are strong, with the ability to translate complex technology into measurable business outcomes.
• Cross-functional collaboration with Sales, Product, Marketing, Customer Success, and Revenue Operations occurs, and customer insights that influence product roadmap, commercialization, positioning, and go-to-market strategy are shared.
• Account Executives, Account Managers, and Client Partners are coached on positioning Marketing Technology solutions within broader customer conversations, and enablement materials, customer stories, and repeatable sales plays are developed.
• Customer adoption, market trends, and competitive insights are tracked, and emerging opportunities within AI, customer data, and marketing technology are identified, while sales motions and AI-enabled workflows evolve through contribution.
• A Bachelor's degree is required for this role.
• The candidate must have experience selling Marketing Technology to enterprise customers.
• The candidate must be able to operate effectively in a fully remote environment across Canada and the United States.
• The candidate must possess strong consultative selling skills focused on business outcomes.
• The candidate must be able to translate complex technical concepts into clear business value for executive stakeholders.
• The candidate must engage in cross-functional teamwork to drive product and commercialization insights.
• The candidate must contribute to the development of sales enablement assets and customer stories.
• The candidate must track and analyze market trends, customer adoption, and competitive landscapes.
• The candidate must identify emerging opportunities in AI, customer data, and marketing technology.

Nice to have

• Experience with customer engagement platforms such as Klaviyo, Braze, Attentive, Iterable, or Pebblepost is leveraged.
• Familiarity with Customer Data Platforms, customer journey orchestration, first-party data activation, CRM, personalization, or lifecycle marketing is applied.
• Knowledge of AI-powered marketing, omnichannel customer engagement, and modern marketing technology ecosystems is drawn on.
• Experience supporting mid-market and enterprise sales organizations and navigating complex, consultative sales cycles is gained.

Practical notes

This is a fully remote position based in Canada and the United States. Typical interview steps

Sales hiring often includes a role play, a discovery call simulation, and a presentation. Candidates may be asked to pitch a product to a panel or handle a tough objection. Behavioral questions focus on past quota attainment and deal history. Energy and preparation matter. Interviewers often simulate the job in the interview itself, so be ready to run a short discovery call or demo. Practicing your own sales pitch out loud helps.

Good to know

The role focuses on consultative selling of Marketing Technology to enterprise marketers. Success depends on translating technical capabilities into business outcomes and collaborating cross-functionally. The position uses AI to streamline resume reviews, but final hiring decisions are made by humans. General awareness of AI, customer data, and marketing automation trends supports effectiveness in this role.