Media Insights & Analytics Lead, APAC

About the role

You will act as a trusted, hands-on strategic partner who is highly client-facing and relationship-driven. In this capacity, you will translate complex media data into narratives that guide high-stakes decisions for enterprise clients. You will own the development of insights that bridge the gap between technical analysis and executive strategy. This role requires you to synthesize information from diverse sources into coherent, compelling stories for global audiences. You will be responsible for ensuring that data outputs are not only accurate but also actionable for senior stakeholders. You will mentor junior analysts on best practices for rigor and clarity in media measurement. Ultimately, you will be the primary architect of the data narrative that defines StackAdapt's value in the APAC market.

Key facts

What you'll do

Interpret large and complex data sets to uncover trends in media performance across APAC markets.

Develop and maintain dashboards that provide real-time visibility into campaign execution and outcomes.

Translate raw programmatic metrics into strategic recommendations that align with client business objectives.

Collaborate with Solutions and Sales teams to design data-driven proposals that address specific client needs.

Lead strategic client initiatives that require advanced analysis and cross-functional coordination.

Champion data storytelling techniques to ensure that insights resonate with C-suite and senior agency stakeholders.

Utilize SQL and advanced analytics tools to build robust queries that support deeper investigation into media data.

Guide junior team members through the analysis process to ensure consistency and quality in deliverables.

Evaluate emerging measurement frameworks and technologies to maintain leadership in media analytics.

Present findings in a clear, concise, and visually engaging manner tailored to executive audiences.

Partner with Client Services to translate account objectives into measurable data strategies.

Conduct ad hoc analyses to support rapid decision-making in response to market shifts or campaign issues.

Ensure all insights are grounded in rigorous data validation and reproducible methodologies.

Act as a subject matter expert on media measurement across the entire client lifecycle.

Support the development of internal playbooks that standardize best practices for data interpretation.

Requirements

The posting states a bachelor's degree requirement. Minimum of 8 years of experience in analytics, strategy, or insights roles within adtech, media, or digital marketing.

Strong background in programmatic media measurement and translating raw data into actionable business recommendations.

Proven experience working with media holding companies and large global agencies (e.g., WPP, Publicis, Omnicom, Dentsu, Havas), and enterprise advertisers, with deep understanding of complex stakeholder structures and multi-market environments.

Demonstrated ability to engage and influence senior stakeholders with data narratives, particularly within large agency or Holdco settings.

Excellent data storytelling and presentation skills for crafting executive-level narratives.

Experience leading cross-functional or strategic client initiatives while managing multiple priorities with clarity and focus.

Proficiency in data visualization and analytics tools such as Tableau, Power BI, SQL, R, or advanced Excel.

A collaborative, entrepreneurial mindset that thrives in a fast-paced, evolving environment.

Background in multi-channel marketing measurement, including email and offline media, is a plus.

Solid understanding of data privacy regulations and their implications for media measurement in the APAC region.

Ability to manage multiple projects simultaneously without compromising on accuracy or detail.

Willingness to travel occasionally to client sites or industry events within the APAC region as required.

Commitment to maintaining data security and confidentiality at all times.

Practical notes

Typical interview steps

Data interviews commonly include a SQL or coding exercise, a statistics question, and a case study. Candidates may be asked to design a metric, interpret an experiment, or build a small model. Some companies give a take-home analysis. Expect questions about past projects and the business impact of your work. Interviewers often evaluate how you communicate uncertainty and business impact, not only the math. Bringing a clean write-up of a past analysis to the interview is well received.

Good to know

Data-driven decision making and client partnership are central to this role in media and adtech.

Proficiency with common analytics and data visualization tools supports insight generation and storytelling.

Influencing senior stakeholders through clear narratives is a key part of success in this position.

Cross-functional collaboration and ownership of strategic initiatives define day-to-day impact.

Continuous learning through platforms and certifications helps maintain relevance in media measurement and analytics.

Questions to ask

Useful questions for the interview: what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works. Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable. Questions about the manager's priorities are especially valued.

Career growth

Data careers grow toward senior analyst, staff data scientist, or data engineering lead. Many professionals specialize in machine learning, analytics, or infrastructure. Cross-functional work with product and engineering teams becomes more important at senior levels. The field changes quickly, so continuous learning is part of the job. Professionals who can translate numbers into decisions tend to advance fastest.