Head of Marketing

About the role

You will own the complete marketing strategy and execution for the Somnia ecosystem, treating the L1 and every product built upon it as a unified portfolio. This role requires you to translate deep technical infrastructure into clear market narratives that resonate with builders and traders. You will be accountable for aligning marketing with product and business outcomes to ensure that campaigns drive measurable growth and adoption. You will define and maintain the brand narrative that positions Somnia as the definitive Agentic Chain in a crowded blockchain landscape. This position demands a hands-on leader who is comfortable writing strategy and also personally redlining creative assets when timelines demand it. You will operate at the intersection of product marketing, community, and performance channels to close the loop between on-chain data and go-to-market decisions.

Key facts

What you'll do

• Own the end-to-end marketing strategy for Somnia L1, DreamDEX, Prophecy, and upcoming products, ensuring each campaign builds on the last.
• Design and manage the marketing operating model so product marketing, content, design, paid media, KOLs, community, events, and developer relations operate in coordinated sprints.
• Establish the weekly operating cadence with clear targets, data-driven reviews, and fast post-mortems that stop underperforming work and scale winners.
• Own growth metrics across the funnel, setting stretch targets with product and leadership and delivering results through acquisition experiments.
• Architect the full acquisition stack, including organic content, paid media when unit economics justify, KOL programs, seasonal campaigns, referral mechanics, and partner-led growth.
• Construct the analytics infrastructure that converts on-chain and community data into prioritization frameworks and outreach materials for business development.
• Own the master Somnia narrative, defining what an Agentic L1 means and ensuring every product positions itself to reinforce that story.
• Govern visual identity, tone of voice, and brand standards so they remain consistent across teams, channels, and external partners.
• Lead positioning and messaging for every launch in the Somnia ecosystem, from core protocol milestones to sub-product rollouts.
• Drive retention across the product stack by designing incentive structures such as points, seasons, rewards, and anti-farming mechanics that reward genuine user behavior.
• Set the strategy for community channels including Discord, Telegram, X, and ecosystem communications, incorporating sentiment monitoring and event programming.
• Build and nurture the developer marketing track through hackathons, build-a-thons, dev content, and ecosystem grants aligned with the broader narrative.
• Own earned media strategy and cultivate tier-one editorial relationships across crypto and mainstream technology press.
• Lead the global events calendar for conferences such as Token2049, Devcon, EthCC, and Consensus, managing budgets, speakers, builders, and market makers.
• Run announcement strategy and crisis communications playbooks across all channels to protect brand integrity during high-stakes moments.

Requirements

• You have shipped marketing for at least one web3 product that grew from low awareness to category recognition within a defined market.
• You understand what breaks at each stage of product-market fit and can design experiments to resolve bottlenecks.
• You are fluent in on-chain data and use analytics to drive decisions rather than relying on vanity metrics.
• You have experience building and managing a remotely distributed marketing team across multiple time zones.
• You can communicate effectively with technical audiences and translate complex protocol changes into clear market messages.
• You have a track record of working with KOLs, builders, and media in the web3 ecosystem responsibly and at scale.
• You are comfortable making fast creative decisions while maintaining strict brand governance across channels.
• You have operated in a founder-led environment where marketing is a core lever of business strategy and not just a support function.

Nice to have

Experience running token launches or tokenomics-informed growth campaigns that align incentives with long-term value creation.

Practical notes

This is a full-time remote role. No specific working hours are mandated, but the position requires availability during overlapping business hours to coordinate with global teams and partners. Travel may be required for key industry events and occasional in-person collaboration. The role reports directly to the CEO and requires comfort with ambiguity and rapid iteration in a high-growth blockchain environment.