Senior Product Marketing Manager and Evangelist, ASEAN

About the role

This position requires a senior level professional who will own the narrative and positioning of Snowflake's AI Data Cloud specifically within the ASEAN territory. The successful candidate will act as a critical bridge between the technical product suite and the market demands of a diverse and dynamic region. You will be responsible for crafting and executing the market entry and adoption strategy for complex data and AI solutions. This role demands a unique blend of strategic vision and hands-on execution to ensure messaging resonates across different cultures and industries. You will integrate product marketing, technical advocacy, and field engagement to create a unified go-to-market approach. The position is ideal for a driven individual who thrives on influencing outcomes in a fast-paced, high-growth environment. You will be measured by your ability to generate demand and establish Snowflake as the indispensable platform for digital transformation in ASEAN.

Key facts

What you'll do

Develop and own the end-to-end product marketing strategy for Snowflake's AI Data Cloud across the ASEAN region, ensuring alignment with corporate objectives.

Architect and evangelize the Snowflake value proposition to C-suite executives and technical decision-makers, demonstrating clear business and operational impact.

Lead complex sales engagements and proof-of-concept initiatives, acting as the primary thought leader on data cloud architecture and best practices.

Create and distribute strategic content, including white papers, case studies, and executive briefings, tailored for ASEAN market nuances.

Collaborate with field go-to-market teams to design and launch campaigns that drive awareness, demand, and pipeline growth in key verticals.

Analyze market trends and competitive landscapes to refine positioning and ensure the product roadmap reflects evolving customer needs.

Serve as the definitive expert on Snowflake's data and AI capabilities, providing training and enablement to sales and partner organizations.

Build and maintain relationships with industry analysts, media, and key external stakeholders to strengthen the Snowflake brand presence.

Champion customer feedback internally, translating insights from the field into actionable product and messaging recommendations.

Drive the adoption of new features and functionalities by developing compelling narratives that highlight innovation and return on investment.

Oversee the localization and adaptation of marketing materials to ensure cultural and linguistic relevance across diverse ASEAN markets.

Establish Snowflake as the leading data platform through active participation in industry events, webinars, and public speaking engagements.

Monitor and report on the effectiveness of marketing initiatives, using data to optimize strategies and demonstrate clear business outcomes.

Act as a cross-functional leader, coordinating with product, sales, and engineering teams to ensure cohesive execution of go-to-market plans.

Requirements

A minimum of 15-20 years of experience in technology, product, and market-facing roles, particularly with a focus on data management and AI/ML technologies.

Demonstrated cross-functional leadership capabilities, including the ability to influence stakeholders without direct authority and engage with senior executives.

Exceptional communication and presentation skills, enabling effective engagement with internal leaders, external partners, and public audiences.

Outstanding writing abilities to distill complex concepts into clear, compelling presentations and strategic plans.

Proven track record with intricate data solutions and showcasing architectural or technical leadership.

An analytical approach to interpreting data and generating actionable insights that drive business decisions.

In-depth understanding of both the technical aspects and the business implications of modern data technologies, applicable to both on-premises and cloud environments.

Familiarity with database products and their applications in various business contexts.

A bachelor's degree (BS/BA) or equivalent practical experience in a relevant field.

Experience collaborating with field go-to-market teams (marketing, sales, solution engineering) to develop impactful content and messaging tailored to diverse audiences, from technical professionals to C-level executives (CMO, CFO, CRO).

Profound knowledge of the unique technological landscape and market dynamics within the ASEAN region.

Nice to have

Proficiency in regional languages such as Bahasa, Mandarin, Cantonese, or Thai, in addition to strong English language skills.

Practical notes

For positions based in the United States, please visit the Snowflake Careers Site for detailed information regarding salary and benefits.