Lead Product Marketing Manager, Developer Experience

About the role

You will own the end-to-end go-to-market strategy for Snowflake's developer-facing product portfolio, shaping how builders and technical buyers perceive and adopt our platform. You will act as the primary bridge between product engineering and the field, translating complex technical capabilities into compelling narratives that accelerate awareness, trial, and adoption. You will immerse yourself in the workflows of data engineers, ML engineers, software developers, and technical architects to ensure our messaging reflects real-world builder needs. You will leverage AI-native thinking to experiment with new storytelling formats and engagement channels that resonate with a technical audience. You will work closely with developer advocacy and community teams to create integrated motion that drives hands-on adoption and long-term retention. You will be Snowflake's credible voice in the developer ecosystem, ensuring external insights are fed back into product strategy. You will operate with a builder-obsessed mindset, prioritizing clarity, practicality, and outcome-focused communication in every initiative. You will partner across product, engineering, and field teams to define and execute launch strategies that position Snowflake as the default data platform for agentic workflows.

Key facts

What you'll do

Develop and execute integrated go-to-market strategies for Snowflake developer products, managing the full journey from awareness through adoption and expansion.

Craft technically credible messaging, positioning frameworks, and narrative content such as documentation guides, technical blogs, demo scripts, reference architectures, and code-level examples tailored to builder mindsets.

Perform deep persona development for data engineers, ML engineers, software developers, and technical architects to uncover workflows, pain points, and decision criteria.

Create sales and partner enablement tools that help field teams articulate value, handle technical objections, and close evaluations with technical buyers.

Lead product launch strategy, including naming, segmentation, channel mix, and launch tier design, in close partnership with product management and the broader marketing organization.

Collaborate with developer advocacy, community, and documentation teams to build a cohesive motion that drives hands-on adoption, engagement, and retention.

Analyze competitive dynamics, dissect technical products, and build battle cards that translate positioning into actionable field playbooks.

Translate complex technical capabilities into clear, outcome-focused narratives for both technical and business audiences across all communication channels.

Leverage developer community channels such as GitHub, Stack Overflow, and industry conferences to test messaging, gather feedback, and strengthen engagement.

Partner with cross-functional stakeholders to align GTM strategies, coordinate launches, and ensure consistent execution across segments.

Requirements

7-10 years of product marketing experience, with meaningful exposure to developer-facing or technical products in data, AI, or cloud infrastructure.

Hands-on technical fluency, including experience writing code in languages such as Python or SQL, understanding APIs, and familiarity with developer workflows.

Demonstrated ability to create messaging and content for builder personas that measurably drives awareness, trial, and adoption.

Track record of developing technical content assets, including reference architectures, demo narratives, technical solution briefs, and developer how-to guides.

Strong cross-functional collaboration skills, with experience partnering effectively with product management, engineering, sales, and developer relations.

Comfortable conducting competitive analysis, benchmarking capabilities, and translating insights into field-ready battle cards and positioning statements.

Excellent written communication skills, with the ability to simplify complex technical concepts for both technical and business readers.

Prior engagement with developer community platforms and events, such as GitHub, Stack Overflow, and developer conferences.

Bachelor of Science or Bachelor of Arts in a technical field such as Computer Science, Engineering, or Data Science, or equivalent practical experience.

Willingness to travel up to 25% of time to support field engagements and partner initiatives.

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data, ensuring customer information remains secure at all times.

Nice to have

Experience with AI-native developer tools and workflows.

Background in community building or running developer programs.

Knowledge of data and AI platform landscapes within enterprise environments.

Familiarity with product marketing operations and lifecycle management processes.

Practical notes

This role requires a willingness to travel up to 25% of time.

Applicants must be eligible to work in the United States for this position.

The posted pay range is omitted as no compensation details are provided in the source.

Applications must be submitted in accordance with Snowflake's recruitment process and hiring timelines.