Video Editor - Purdue Global

About the role

This position is centered on producing high-quality YouTube videos for Purdue Global, an online university dedicated to adult learners seeking flexible educational opportunities. As a Video Editor, you will be responsible for managing the entire post-production process, transforming raw footage into engaging, polished videos that effectively communicate Purdue Global's educational message and resonate with the target audience. Your role involves applying creative editing techniques, integrating motion graphics, and ensuring that each video aligns with the university's branding and strategic goals. The ideal candidate will have extensive experience working on digital content, particularly on YouTube, and will be comfortable collaborating with cross-functional teams to deliver content that drives engagement and supports the university's growth initiatives.

Key facts

What you'll do

• Produce and edit YouTube videos that reflect Purdue Global's mission, educational values, and branding guidelines, ensuring each piece is engaging and professionally crafted.
• Manage all aspects of post-production, including cutting footage, color correction, sound editing, and adding visual effects to enhance storytelling.
• Incorporate motion graphics, animations, and visual effects using software such as After Effects to create dynamic and visually appealing content.
• Develop compelling video thumbnails in collaboration with the producer to maximize click-through rates and viewer engagement.
• Work closely with the producer and creative team to guide the creative direction of each project, ensuring the final product aligns with strategic objectives.
• Collaborate with marketing strategists and content strategists to ensure videos meet channel goals, target audience needs, and content standards.
• Use YouTube analytics and performance data to refine editing techniques, optimize content for reach, and improve viewer retention.
• Maintain a well-organized workflow, managing multiple projects simultaneously while adhering to deadlines and quality standards.
• Ensure all videos are delivered in the appropriate formats and resolutions for YouTube and other digital platforms.
• Stay updated on YouTube best practices, trends, and algorithm changes to continually improve content effectiveness.
• Contribute ideas for new video concepts and formats that can help grow Purdue Global's YouTube presence and support marketing campaigns.
• Work with the team to ensure compliance with all relevant policies, including any applicable ITAR regulations, if necessary.
• Provide feedback and revisions as needed, maintaining a flexible and collaborative approach to meet project goals.
• Analyze YouTube performance metrics in partnership with Snowball to identify opportunities for content improvement and audience engagement.

Requirements

• A minimum of 5 years of professional experience editing videos specifically for YouTube or other digital platforms.
• A strong portfolio showcasing your ability to tell stories visually, with a focus on pacing, viewer retention, and engagement.
• Proficiency in motion graphics and visual effects software such as Adobe After Effects or equivalent tools.
• Demonstrated skill in designing and producing effective video thumbnails that attract viewers.
• Excellent organizational skills, with the ability to manage multiple projects efficiently and meet deadlines consistently.
• Strong collaboration skills, with experience working closely with creative teams, producers, and marketing professionals.
• Ability to accept and incorporate feedback constructively, editing content with the audience's perspective in mind.
• Experience and interest in leveraging AI tools to streamline workflows, enhance creative processes, and improve overall productivity.
• Knowledge of YouTube's platform, content strategies, and best practices for audience engagement and retention.
• Familiarity with digital content standards, including file formats, resolutions, and delivery specifications.
• Ability to adapt to changing priorities and work in a fast-paced environment.

Nice to have

• Prior experience editing content related to education, career development, or personal transformation topics.
• Background working with higher education institutions, edtech companies, or mission-driven organizations.
• A deep understanding of YouTube's algorithm, audience engagement strategies, and content growth techniques.
• Experience contributing to the growth and development of YouTube channels, including audience analysis and content optimization.
• Familiarity with other video editing and graphic design tools beyond Adobe Creative Suite.
• Knowledge of current trends in online education and digital marketing to inform content creation and strategy.

Skills & tools

• Video editing software such as Adobe Premiere Pro or equivalent.
• Motion graphics and visual effects software like Adobe After Effects.
• Thumbnail design tools to create engaging and clickable thumbnails.
• Familiarity with AI tools that support video editing, content optimization, or workflow automation.

Practical notes

• An explanation of how you utilize AI in your professional work, especially in your creative process and workflows.
• Examples of your work that you are particularly proud of, particularly YouTube videos that performed well and demonstrate your creative style.
• Your perspective on what makes YouTube content effective and engaging for viewers.
• Your salary expectations for this contract role.
• Any additional information you believe is relevant to your application, such as specific achievements or unique skills.
• Confirmation of your ability to work on-site in the United States, as this role is on-site and requires physical presence at the designated location.