Video Director - Purdue Global

About the role

This position is focused on shaping the visual storytelling for Purdue Global's YouTube channel by creating engaging, high-quality video content that highlights student success stories and promotes the university's mission. You will be responsible for developing creative concepts, overseeing production, and ensuring that each video aligns with Purdue Global's brand voice and strategic goals. The role requires a strong sense of storytelling, technical expertise in video production, and the ability to manage multiple projects from initial idea through final editing. Your work will directly contribute to increasing the channel's reach, engagement, and overall impact, helping to communicate Purdue Global's values and achievements to a broad online audience.

Key facts

What you'll do

• Develop and implement innovative video concepts tailored specifically for YouTube, ensuring they reflect Purdue Global's mission, values, and target audience.
• Write compelling scripts, interview guides, and promotional text to support video projects.
• Plan and coordinate all aspects of video production, including scheduling, location scouting, and resource allocation.
• Manage the entire production process from pre-production to post-production, ensuring timely delivery of high-quality videos.
• Direct on-camera talent, including students, faculty, and staff, to deliver authentic and engaging performances that resonate with viewers.
• Work closely with editors to refine the narrative, pacing, and visual elements of each video, maintaining high creative standards.
• Collaborate with marketing, strategy, and content teams to ensure videos meet channel objectives and align with broader communication efforts.
• Oversee logistical details such as coordinating shoots, managing crew, and securing locations, including occasional on-site shoots in Indiana.
• Use audience analytics and performance data from YouTube to assess video effectiveness and inform future content strategies.
• Continuously seek opportunities to improve video formats and storytelling techniques based on viewer feedback and industry best practices.
• Maintain organized workflows and documentation to ensure efficient production processes and clear communication among team members.
• Provide constructive feedback during production and post-production phases to enhance overall video quality.
• Stay updated on the latest trends in digital video production, storytelling, and YouTube platform features to keep content fresh and engaging.
• Incorporate AI tools and technologies to streamline workflows, enhance creative outputs, and improve overall production efficiency.
• Ensure all videos adhere to brand guidelines, copyright laws, and any applicable legal or compliance standards.

Requirements

• A minimum of 5 years of experience producing and directing digital-first or YouTube-specific content, demonstrating a strong portfolio of past work.
• Proven ability to develop creative concepts and execute them effectively across multiple projects.
• Excellent scriptwriting skills for creating engaging narratives, interview questions, and promotional content.
• Experience managing all phases of video production, from initial concept through editing and final delivery.
• Strong directing skills, with the ability to work with talent and guide on-camera performances naturally and confidently.
• Proficiency in managing production schedules, coordinating teams, and handling logistical details efficiently.
• Ability to work collaboratively with diverse teams, including marketing, strategy, and creative departments.
• Strong organizational skills with the ability to juggle multiple projects simultaneously while meeting deadlines.
• Experience providing constructive feedback to improve creative outputs during production and post-production.
• Familiarity with AI tools used to enhance workflows or creative processes, demonstrating innovative use of technology in video production.
• Excellent communication skills, both written and verbal, to articulate creative visions and collaborate effectively.

Nice to have

• Prior experience creating content related to education, career development, or personal transformation.
• Background working with higher education institutions, edtech companies, or mission-driven organizations.
• In-depth knowledge of YouTube best practices for storytelling, audience retention, and engagement strategies.
• Experience in growing and managing YouTube channels, including increasing subscribers and engagement metrics.
• Familiarity with video editing software and post-production workflows.
• Knowledge of current trends in digital media, social media marketing, and content distribution strategies.

Skills & tools

• Video production and direction
• Scriptwriting
• Project management
• YouTube analytics
• AI tools for workflow enhancement

Practical notes

• Occasional on-site shoots will be required in Indiana, so candidates should be prepared to travel as needed.
• Candidates will be asked to share examples of their previous work, including links or files demonstrating their storytelling and directing capabilities.
• Applicants should be prepared to discuss their approach to integrating AI tools into their creative workflows.
• Salary expectations should be provided during the application process.
• The role emphasizes creative leadership, technical proficiency, and the ability to manage multiple projects efficiently within a contract engagement.
• Candidates should have a passion for storytelling, education, and creating content that inspires and informs audiences.