Head of Brand

About the role

You will own the end-to-end brand strategy that defines how Slash appears to the world, setting the visual and verbal identity for every customer touchpoint. You will translate the technical complexity of our banking infrastructure into a simple, human-centered story that non-fintech audiences can immediately grasp and share. You will build top-of-funnel awareness at scale, ensuring that Slash is recognized as the default choice for modern businesses seeking a tailored financial experience. You will act as the primary storyteller for the brand, curating narratives that align product features with cultural trends. You will design and deploy large-scale brand moments that capture attention in crowded digital and physical environments. You will establish the foundational systems and playbooks that allow the brand team to operate efficiently as we scale. You will measure the impact of brand initiatives using a mix of qualitative resonance and quantitative growth indicators. You will work hand-in-hand with content and organic growth teams to ensure that paid and owned channels tell one cohesive story.

Key facts

What you'll do

• Own top-of-funnel brand awareness across all major channels, including video, creators, audio, and out-of-home.
• Design and execute a multi-channel brand strategy spanning streaming/TV, podcasts, newsletters, social media, sponsorships, and more.
• Own budget allocation across channels, balancing cultural impact with efficiency.
• Translate complex product and company narratives into simple, memorable, mass-market storytelling.
• Create high-impact brand moments: campaigns, activations, and ideas that break through and drive outsized attention.
• Build and manage paid brand infrastructure, including agency relationships, partnerships, and media buying.
• Define how we measure success across brand, from awareness and brand lift to long-term growth signals.
• Partner closely with content and organic growth teams to ensure a unified narrative across paid and owned channels.
• Build the brand function from the ground up, including systems and playbooks.
• Have the opportunity to grow and lead a world-class brand team as the company continues to scale.
• Lead the development of brand guidelines and ensure consistent application across all internal and external touchpoints.
• Collaborate with product and engineering teams to integrate brand thinking into product launches and feature rollouts.
• Identify and pursue high-impact cultural partnerships that reinforce the Slash brand position in the market.
• Conduct ongoing competitive and market landscape analysis to uncover new opportunities for brand differentiation.

Requirements

• 8+ years of experience in brand marketing, growth, or related roles.
• Experience building or scaling a brand at a high-growth company.
• Experience owning and deploying large brand budgets.
• Deep familiarity with channels like video/streaming, creators, and integrated campaigns.
• Strong storytelling ability: you can take complex ideas and make them simple and compelling.
• Clear judgment on where to spend and what will actually break through.
• Ability to operate both strategically and tactically.
• Comfort working in environments where outcomes are not perfectly measurable.
• High ownership mindset and ability to work directly with founders.
• Demonstrated success in managing cross-functional teams and aligning stakeholders.
• Strong analytical skills to interpret campaign performance and inform optimization.
• Willingness to roll up sleeves and contribute hands-on work when necessary.
• Excellent written and verbal communication skills for presenting to executives and partners.
• Proactive problem-solving approach to navigate ambiguity and tight deadlines.

Nice to have

• Experience in fintech, financial services, or adjacent industries.
• Background working with creator ecosystems or cultural partnerships.
• Experience managing agencies or large external vendor relationships.
• Prior experience building a brand function from scratch.

Practical notes

You will work in our San Francisco Office.

This is a full-time role.

Compensation details are not specified in this job description.

There is no mention of specific hours, travel requirements, visa sponsorship, or application deadlines in the provided source material.