Senior Product Marketing Manager

About the role

We are seeking a dynamic individual to take on the role of Senior Product Marketing Manager, where your primary focus will be to convert customer success stories into impactful sales enablement resources. In this capacity, you will own the transformation of real-world customer outcomes into persuasive narratives that resonate with enterprise buyers and accelerate sales cycles. Your work will directly turn product launches into significant market events that capture attention and generate demand across target accounts. You will collaborate closely with our co-founders and the Go-To-Market team to architect a robust marketing framework that supports enterprise sales efforts from the earliest stages of deal pursuit. This is a foundational role where you will establish the marketing function from the ground up, setting the strategy and standards for how we communicate value to the market. If you have a proven track record in leveraging B2B customer success to create compelling marketing materials that drive tangible sales results, you will be instrumental in shaping the go-to-market narrative. You will act as the bridge between product execution and market perception, ensuring that our messaging is aligned with customer pain points and the realities of enterprise sales cycles. This role demands ownership of end-to-end marketing storytelling, from insight generation to the deployment of assets that move the needle on pipeline creation and deal closure.

Key facts

What you'll do

• Conduct in-depth interviews with customer success teams to extract strategic stories that highlight product impact and business outcomes.
• Synthesize qualitative and quantitative data to construct narrative arcs that demonstrate product value to enterprise decision-makers.
• Author sales enablement assets including battle cards, one-pagers, ROI calculators, and demo scripts that equip sales teams to win complex deals.
• Partner with the co-founders to define the core messaging pillars that underpin all enterprise marketing initiatives and product positioning.
• Translate complex product features into clear, compelling value propositions tailored to specific industries and buyer roles.
• Develop structured customer education initiatives, including training content and onboarding materials, to support adoption and expansion.
• Build an iterative framework for marketing assets that relies on rapid deployment, feedback loops, and data-informed refinements.
• Create custom AI workflows and prompts for tools such as Claude, ChatGPT, Midjourney, Lovable, and v0 to scale content production while maintaining quality.
• Leverage AI tools to enhance marketing output, automate repetitive tasks, and generate multiple variations of messaging for testing.
• Work closely with sales leadership to identify content gaps and prioritize initiatives that address barriers in the sales process.
• Establish a documentation system for best practices, templates, and playbooks that ensure consistency across sales engagements.
• Measure the effectiveness of marketing materials through pipeline influence, win rate improvements, and sales team feedback.
• Act as the subject matter expert on marketing content within the Go-To-Market team, providing guidance and training to peers.
• Maintain a results-oriented mindset that prioritizes execution speed, test-and-learn cycles, and continuous improvement based on performance data.

Requirements

• A minimum of 3-5 years of experience in product marketing within B2B SaaS environments, ideally focusing on enterprise-level solutions.
• Proven ability to create marketing materials that have had a direct impact on pipeline growth, win rates, or deal acceleration.
• Experience in developing customer education initiatives or training programs from the ground up.
• Proficient in utilizing AI tools such as Claude, ChatGPT, Midjourney, Lovable, and v0 to enhance marketing output and quality.
• Ability to create custom AI workflows and prompts that streamline marketing productivity.
• Strong understanding of enterprise sales cycles and the unique requirements of sales teams for closing deals.
• A results-oriented mindset with a focus on execution, preferring rapid deployment and iterative improvements based on feedback.
• A data-driven approach to assessing effectiveness, concentrating efforts on high-impact initiatives that deliver measurable outcomes.

Nice to have

• Experience in marketing AI, automation, or customer experience-related products.
• Background in competitive intelligence with a track record of producing materials that aid in winning competitive deals.
• Experience in developing customer training programs, online academies, or certification systems.
• Familiarity with sales enablement tools and CRM systems to track the impact of marketing assets.
• Knowledge of no-code or low-code platforms for creating landing pages, calculators, or interactive experiences.

Practical notes

• This position is part of a fully distributed, global team.
• A learning budget is allocated for ongoing professional development.
• Premium AI accounts (including ChatGPT, Claude, Perplexity Pro, Cursor, Lovable) are provided, along with a quarterly budget for acquiring new tools.
• The hiring process utilizes AI-assisted screening tools; candidates can request a human-only review by contacting talent@siena.cx.