Product Marketing Manager

About the role

You will own the end-to-end go-to-market strategy for assigned product lines at ShipBob, translating complex capabilities into clear, sales-ready narratives that drive new customer acquisition. You will partner daily with sales and demand generation to build the enablement tools and market intelligence that change how deals are won. You will define positioning, messaging, and launch readiness for new product areas, then track and report results against pipeline and revenue targets. You will turn product features into differentiated value propositions and proof points that resonate across priority buyer personas. You will use data from voice of customer, win-loss analysis, Salesforce, and Gong to continuously refine your approach. If you are ready to do the most meaningful work of your career, this is the place to grow with an ownership mindset.

Key facts

What you'll do

• New Product Launch GTM: Own go-to-market plans for assigned product areas and launches, define positioning and messaging, and track results after launch.
• Sales Enablement That Wins: Build pitch decks, battlecards, talk tracks, objection handling, and one-pagers, then test them in real sales conversations and refine for impact.
• Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline through campaign messaging, landing pages, email, and content.
• Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences, owning the outcome not the feature.
• Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals beyond simple information compilation.
• Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey.
• Research and Data: Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy.
• Measure What Matters: Connect your work to pipeline, conversion, and new revenue, defining success criteria up front and reporting on what the work moved.
• Cross-functional Collaboration: Work closely with Product, Sales, and Customer Success to ensure alignment and feedback loops across teams.
• Experimentation and Optimization: Run tests on messaging and positioning, analyze performance, and iterate based on results to continuously improve.
• Story Development: Craft compelling narratives that help sellers close and demand generation convert, grounded in customer outcomes.
• Enablement Operations: Maintain and evolve the sales enablement library, ensuring assets are up to date, accessible, and actionable.
• Stakeholder Management: Coordinate with internal stakeholders to gather inputs, align on priorities, and drive execution.
• Reporting and Insights: Provide clear reporting on asset performance and pipeline influence to guide future investment.
• Ownership of Initiatives: Take end-to-end ownership of initiatives from strategy through execution and results review.
• Process Improvement: Identify opportunities to streamline go-to-market processes and improve collaboration across functions.
• Strategic Planning: Contribute to the broader product marketing strategy and play a role in shaping priorities for the function.
• Advocacy: Act as the voice of the customer and the voice of the product internally to ensure messaging stays relevant and impactful.
• Consistency: Ensure all messaging aligns with brand standards and reflects ShipBob's values.
• Adaptability: Adjust messaging and tactics based on market feedback, competitive moves, and evolving business needs.

Requirements

• 5+ years of product marketing experience, ideally in ecommerce technology, logistics, or B2B SaaS.
• A track record of building sales enablement that changes seller behavior and supports new business.
• Experience owning product launch go-to-market, from positioning through results.
• Strong messaging and positioning skills, with the ability to turn features into value and proof points.
• Market research skills, with the ability to synthesize research into insight and counter-positioning.
• Comfortable working with data to inform decisions and measure impact.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fully remote environment.

Nice to have

• Experience in a B2B SaaS or logistics technology environment.
• Background in demand generation or sales enablement.
• Familiarity with CRM and enablement tools.
• Previous work in a fast-growth startup or scale-up.

Practical notes

• This is a full-time remote role based in the United States with compensation band of $120,000.00 - $150,000.00 USD.
• Residents of AL, AZ, CA, CO, FL, GA, KS, KY, IA, ID, IL, IN, LA, MA, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI are eligible to apply.
• This role reports to the Senior Director, Brand and Product Marketing.
• Employment is at-will.