Performance Marketing Manager

About the role

Scopely is seeking a professional to manage user acquisition and drive growth for our mobile game portfolio. You will work from our Barcelona office in a hybrid capacity, connecting our creative and data teams to reach global audiences. In this capacity, you will own the strategic oversight of user acquisition initiatives, aligning channel strategies with overarching business goals. You will serve as the central point of collaboration between performance marketing, creative production, and data analytics to ensure message-market fit. The role requires you to interpret complex market signals and translate them into actionable plans for scalable growth. You will be accountable for maintaining strict financial discipline while exploring high-potential acquisition opportunities. Furthermore, you will act as a thought partner to product and design teams, integrating funnel insights into campaign architecture. Your work will directly influence the trajectory of our mobile titles by optimizing how we acquire and engage players worldwide.

Key facts

What you'll do

• Orchestrate large-scale user acquisition budgets with precision to secure profitable growth and sustainable unit economics.
• Architect and execute media strategies across Google, Meta, and emergent channels to capture audience segments efficiently.
• Engineer and run A/B and multivariate testing frameworks to isolate variables that unlock incremental lift in performance.
• Synthesize campaign metrics including retention curves, lifetime value projections, and funnel conversion rates to steer strategic decisions.
• Orchestrate cross-functional synchronization with product, creative, and data teams to eliminate friction in the optimization cycle.
• Scout and cultivate strategic acquisition partnerships on a global scale, identifying white-space opportunities in untapped markets.
• Shape the creative narrative by providing data-informed input on assets to enhance ad efficiency and message resonance.
• Track technological shifts and platform updates to ensure our performance stack remains at the forefront of industry standards.
• Establish rigorous media governance protocols that balance speed with compliance across all market activities.
• Lead the evaluation of supply sources and demand-side platforms to maximize reach without sacrificing quality.
• Define and monitor incrementality tests to validate true campaign impact beyond last-click attribution.
• Translate funnel diagnostics into tactical adjustments that reduce waste and amplify high-intent user signals.
• Mentor junior stakeholders on best practices for data interpretation and performance marketing fundamentals.
• Drive continuous improvement by establishing benchmarks and challenging baselines to achieve compound gains over time.

Requirements

• Bring 3+ years of hands-on experience in media buying, performance marketing, or user acquisition, ideally rooted in mobile apps or gaming ecosystems.
• Demonstrate a proven record of scaling growth via paid channels while maintaining disciplined return profiles.
• Show advanced proficiency in UA metrics such as ROAS, CPI, conversion funnels, and LTV to quantify outcomes accurately.
• Provide direct evidence of managing campaigns on Meta, Google Ads, and AppLovin at scale.
• Hold a BA/BS degree in Finance, Mathematics, Economics, Marketing, Business, or a closely related discipline that supports analytical rigor.
• Exhibit strong communication skills and an ownership mindset, taking initiative without constant direction.
• Apply data-backed decision-making consistently, even in fast-paced environments where ambiguity is the norm.
• Collaborate effectively within cross-functional teams, aligning diverse perspectives toward shared objectives.
• Navigate multiple priorities with resilience, balancing speed, accuracy, and strategic depth on a daily basis.
• Maintain compliance with platform policies and privacy regulations, ensuring all activities adhere to legal standards.
• Embrace a test-and-learn mentality, iterating quickly on insights derived from performance data.
• Leverage qualitative and quantitative signals to hypothesize, experiment, and validate growth hypotheses.

Nice to have

• Hands-on experience with DSPs, ad networks, and rewarded advertising structures to expand monetization options.
• Mastery of advanced Excel capabilities, including modeling, pivot tables, and complex formula construction.
• Familiarity with AI tools and data visualization software like Looker to enhance reporting and decision speed.

Practical notes

• Scopely will never ask for payment or financial details during the hiring process.
• Official communication will only come from @scopely.com email addresses.
• Employment decisions are based on merit and qualifications, with a commitment to non-discrimination.
• The engagement for this role is Hybrid, indicating a mix of remote and on-site work from the Barcelona location.
• No specific working hours are detailed in the source, though the position is aligned with standard professional schedules.
• Candidates should expect to engage in global collaboration, which may require occasional adjustment to time zones for cross-regional initiatives.
• Visa support details are not provided in the source text, and interested candidates should confirm eligibility based on their work rights.
• The posting does not outline an application deadline, encouraging interested professionals to apply promptly while roles remain available.