APAC Marketing Operations Manager

About the role

Join the Pokémon GO team in Bangalore to refine operational workflows and support regional marketing initiatives. This hybrid role focuses on scaling processes, managing campaign execution, and ensuring data-driven decision-making across the APAC market. You will own the coordination of cross-functional priorities to maintain alignment between global strategy and local execution. The position requires a proactive mindset to identify inefficiencies and implement structured improvements that enhance team productivity. You will leverage analytical thinking to transform complex requirements into clear operational frameworks and documentation. Success in this role depends on your ability to manage multiple workstreams while maintaining rigorous standards for accuracy and transparency. You will act as a strategic partner to the Product Marketing Manager, enabling the team to deliver consistent and measurable marketing outcomes.

Key facts

What you'll do

• Design and document end-to-end marketing workflows and standard operating procedures to improve regional efficiency.
• Manage the execution of marketing campaigns by coordinating resources, timelines, and budgets alongside the Product Marketing Manager.
• Track and report on departmental OKRs and KPIs, using performance data to identify and resolve operational bottlenecks.
• Create training materials for marketing tools and establish guidelines for intellectual property usage.
• Oversee marketing budget operations, including invoice processing, purchase orders, and vendor contract management.
• Act as the primary point of contact between APAC marketing, global teams, and cross-functional departments like finance, legal, and engineering.
• Develop and maintain a centralized source of truth for marketing activities to ensure visibility and accountability across stakeholders.
• Analyze campaign performance data to recommend optimizations for channel mix, messaging, and resource allocation.
• Facilitate cross-regional collaboration by aligning timelines, dependencies, and expectations among distributed teams.
• Implement quality assurance processes to validate marketing materials, data reports, and operational workflows before launch.
• Support the rollout of new marketing technologies and tools by coordinating testing, training, and change management activities.
• Monitor market trends and competitive activities to provide insights that strengthen planning and positioning efforts.
• Maintain compliance with internal policies and external regulations by ensuring all marketing operations adhere to established standards.
• Lead continuous improvement initiatives by gathering feedback, benchmarking performance, and proposing actionable enhancements.
• Partner with analytics teams to define tracking frameworks that capture the full lifecycle of marketing initiatives.

Requirements

• Bachelor degree in Marketing, Business Administration, or a related analytical field.
• 5-6+ years of experience in Marketing Operations or Project Management, preferably in a high-growth technology environment.
• Expertise in data analysis and visualization tools such as Tableau or Looker.
• Deep understanding of digital marketing funnels, channel performance, and metrics like CAC, LTV, and conversion rates.
• Ability to manage a high volume of simultaneous projects with strict attention to detail and data hygiene.
• Strong communication skills to structure and present complex information to diverse stakeholders.
• Demonstrated experience working in a fast-paced, matrixed organization where priorities evolve quickly.
• Proven ability to translate business requirements into clear operational processes and documentation.
• Comfort with owning ambiguous problems and developing solutions with limited precedent or guidance.
• Commitment to maintaining high standards of accuracy, timeliness, and professionalism in all deliverables.
• Willingness to collaborate closely with legal, finance, and technical teams to resolve cross-functional dependencies.
• Understanding of campaign management lifecycle including planning, execution, measurement, and optimization.
• Familiarity with stakeholder management techniques to build trust and influence without direct authority.
• Track record of managing budgets, invoices, and purchase orders with accuracy and integrity.

Nice to have

• Experience with field marketing operations or project management in the tech industry.
• Proficiency in project management tools like Asana or Jira.
• Familiarity with AI and automation tools such as Python or Codex.
• Interest in brand standards and intellectual property management.

Practical notes

Scopely will never request payment or financial information during the hiring process. All official communications will come from an email address ending in @scopely.com. This role is based in Bangalore, India, and follows a hybrid work model that balances in-office collaboration with remote flexibility. Candidates should be prepared to work within standard business hours aligned with the local time zone for effective coordination with global teams. Travel requirements are not specified at this time, and the final details regarding work location allocation will be confirmed during the onboarding process. The selection timeline will follow standard recruitment procedures, and updates will be communicated exclusively through official Scopely channels.