Social Media Marketing Manager

About the role

In this pivotal role, you will be at the forefront of Salsify's social media strategy, tasked with enhancing our brand's visibility and engagement across multiple platforms. Your expertise will guide the development and execution of innovative campaigns, while also nurturing our online community. This position is ideal for a creative thinker who thrives in a dynamic environment and is passionate about leveraging social media to drive business objectives.

Key facts

What you'll do

• Design and execute comprehensive social media strategies that align with Salsify's overarching business goals.
• Generate, curate, and share captivating content across various formats, including text, images, and videos, to engage our audience effectively.
• Actively monitor social media channels, engaging with followers by responding to comments and messages to foster a vibrant online community.
• Analyze social media metrics to assess campaign performance, providing regular reports that highlight insights and recommendations for improvement.
• Collaborate with various departments, including product and sales, to ensure that all marketing efforts maintain brand consistency and are integrated effectively.
• Stay updated on the latest trends and best practices in social media marketing to keep Salsify at the forefront of the industry.
• Develop and manage a content calendar to ensure timely and relevant posts across all platforms.
• Work closely with designers and content creators to produce high-quality visuals and copy that resonate with our target audience.
• Identify and engage with influencers and brand advocates to amplify our reach and credibility within the industry.
• Conduct competitive analysis to understand market positioning and identify opportunities for growth in social media engagement.
• Facilitate training sessions for team members on effective social media practices and tools.
• Participate in brainstorming sessions to generate new ideas for campaigns and content that align with our brand voice and mission.

Requirements

• A minimum of 5 years of experience in the field of social media marketing, demonstrating a proven track record of success.
• Experience in managing and expanding social media accounts for a business, showcasing your ability to drive engagement and growth.
• A bachelor's degree in Marketing, Communications, or a related discipline is essential.
• Strong proficiency in social media management and analytics tools, enabling you to track performance and derive insights.
• Exceptional written and verbal communication skills, with the ability to create compelling content that resonates with diverse audiences.
• A proactive approach to problem-solving and the ability to adapt to changing priorities in a fast-paced environment.

Nice to have

• Previous experience in B2B SaaS marketing, which would be beneficial in understanding our target market.
• Familiarity with Product Experience Management (PXM) or similar e-commerce technologies, enhancing your ability to connect with our product offerings.
• Knowledge of SEO best practices as they relate to social media content, helping to drive organic traffic and visibility.

Skills & tools

• Proficient in major social media platforms, including LinkedIn, Twitter, Facebook, and Instagram, with a deep understanding of their unique dynamics.
• Experience with social media management tools such as Hootsuite or Sprout Social to streamline content scheduling and engagement.
• Familiarity with analytics tools like Google Analytics and platform-specific insights to measure and report on performance.
• Basic skills in content creation tools, including Canva and Adobe Creative Suite, to assist in producing visually appealing content.

Practical notes

Salsify is committed to fostering an inclusive workplace and is proud to be an equal opportunity employer. We encourage applications from all qualified individuals, regardless of background. Please note that visa sponsorship is not available for this position, so candidates must be eligible to work in Portugal. We look forward to welcoming a talented Social Media Marketing Manager to our team who is eager to make a significant impact on our brand's online presence.