B2B Content Marketing Manager
Job description
About the role
This role is centered on developing and directing strategic content initiatives that support business-to-business marketing goals for the organization. You will own the planning, creation, and optimization of content designed to engage specific audience segments and move them through the buyer journey. A core part of this position involves crafting narratives that clearly articulate product value and establish thought leadership within the market. You will be responsible for ensuring that all content produced aligns with the overall business objectives and reinforces the brand promise. The position requires close collaboration with cross-functional partners to translate product insights into compelling stories. Success in this role will be measured by the ability to generate demand and support sales efforts through high-quality materials. You will leverage data and feedback to continuously refine content approaches for greater impact. This position offers the opportunity to build a scalable content framework that supports long-term growth.
Key facts
What you'll do
Develop a comprehensive content marketing plan that maps directly to business priorities and audience needs.
Create diverse content assets such as blog articles, in-depth white papers, detailed case studies, optimized website copy, and engaging social media updates.
Partner with product marketing, demand generation, and sales teams to validate messaging, ensure factual accuracy, and maximize content relevance.
Review content performance using key metrics and adjust strategies in real time to improve engagement and conversion rates.
Maintain and update content calendars to coordinate topics, timelines, and distribution channels across all campaigns.
Oversee the complete content lifecycle from initial ideation through production, review, publication, and ongoing optimization.
Ensure all content meets brand standards for voice, clarity, consistency, and professionalism across every channel.
Utilize SEO best practices to structure content, improve discoverability, and support organic growth objectives.
Manage relationships with internal stakeholders and external partners to streamline content workflows and approvals.
Track and report on content effectiveness to demonstrate impact and guide future investment in content initiatives.
Requirements
Must possess a minimum of 5 years of professional experience in B2B content marketing roles.
Background in the SaaS or technology sector is strongly preferred and considered a hard requirement.
Must have a proven track record of developing and executing content strategies that deliver measurable business outcomes.
Bachelor's degree in Marketing, Communications, English, or a closely related field is required.
Demonstrated proficiency in using content management systems and marketing automation platforms is mandatory.
Exceptional writing, editing, and storytelling abilities are essential for producing high-quality materials.
Strong attention to detail and the ability to manage multiple projects simultaneously without compromising quality.
Effective communication skills to collaborate with cross-functional teams and present ideas to leadership.
Nice to have
Prior experience with Product Experience Management (PXM) platforms or related software solutions is preferred.
Solid understanding of SEO best practices and content optimization techniques to drive organic traffic.
Practical notes
Salsify sponsors visas for this role, making it open to eligible candidates who require sponsorship.
This position requires minimal travel, with the expectation that most work will be completed remotely.
We offer a comprehensive benefits package to support health, wellness, and work-life balance.
Please submit your application by December 31, 2024, to be considered for this opportunity.
About the company
The company description provided in the source focuses on agricultural plant types including linear leaf plants with pale roots grown in cultivation for gentle flavors. It describes broad leaf crops with dark skins that share fields with small herbal roots and related Scorzonera species. These plants form a varied group grown in gardens and suited for gentle cooking due to their texture. The description highlights subtle tastes that appear in traditional meals and notes that seasonal care brings out quiet flavors. It mentions that kitchen use remains steady across regions and that simple recipes highlight each root.