Influencer Marketing Manager

About the role

You will own the strategic vision and execution of the influencer program for a prominent online brand, positioning yourself as the definitive expert on creator collaboration for internal stakeholders. In this capacity, you will architect the long-term direction of content and talent partnerships across a diverse array of social platforms, ensuring alignment with broader marketing objectives. The role demands a strategic and socially fluent marketing leader who brings existing creator connections and a sophisticated grasp of current cultural movements to the table. You will be responsible for identifying and nurturing relationships that translate into authentic advocacy and measurable business outcomes. Success in this position requires the ability to translate high-level campaign goals into actionable content frameworks for the creator community. You will act as the central liaison, synthesizing feedback and objectives between internal teams and external partners. The position involves a continuous cycle of analysis, optimization, and innovation within the digital creator ecosystem. You will ensure that the brand remains at the forefront of creator-led marketing conversations.

Key facts

What you'll do

• Expand and maintain a loyal network of talent, writers, and creators, fostering long-term brand advocacy that strengthens the brand narrative.
• Oversee content across platforms like TikTok, Instagram, Substack, and YouTube, identifying creators who drive relevant conversations and align with brand values.
• Develop social-first strategies for product launches and campaigns, generating content for both organic and paid media to maximize reach and resonance.
• Guide agency partners to ensure timely, on-brand content delivery for various launches and events, maintaining consistency and quality standards.
• Manage the budget for creator and agency partnerships, tracking spending and cost efficiency to meet reach and conversion goals without compromising integrity.
• Build direct relationships with agencies and creators, negotiating deliverables, usage rights, timelines, and terms to secure favorable and clear agreements.
• Manage product seeding and creator interactions on platforms such as ShopMy and LTK to generate authentic organic and paid content that drives consideration.
• Translate campaign objectives into video concepts and clear creative briefs, overseeing the process from concept to final delivery to ensure the vision is realized.
• Analyze program results across platforms to understand drivers of reach, engagement, and conversion, using these insights to refine strategy and improve future initiatives.
• Collaborate with Media, Brand, Social, Creative, and Product teams to ensure consistent influencer content across all touchpoints, reinforcing the unified brand message.
• Monitor emerging platforms, formats, and creators to keep the brand current with new trends and prevent stagnation in the content approach.
• Spearhead the recruitment and onboarding of new creator talent, evaluating potential partners based on audience fit and engagement quality.
• Establish and maintain best practices for content disclosure and compliance, ensuring all partnerships adhere to regulatory standards and brand guidelines.
• Synthesize qualitative feedback from the creator community to inform product development and messaging adjustments that enhance authenticity.

Requirements

• 4-6 years of experience in influencer, social, or creator marketing, preferably with a fashion, beauty, or lifestyle brand that understands the nuances of direct-to-consumer engagement.
• Proven ability to build creator relationships that result in measurable reach, engagement, and commercial impact that justifies the investment.
• Deep understanding of platforms like TikTok, Instagram, Substack, and YouTube, including what drives native content performance and how algorithms favor specific formats.
• Hands-on experience with influencer tools and platforms (e.g., ShopMy, LTK, TikTok Creator Marketplace) for sourcing content and tracking performance metrics accurately.
• Experience managing agency and vendor partners, including briefing, timelines, deliverables, and budgets, to ensure seamless collaboration and accountability.
• Proficiency in using data and performance metrics to inform creator selection and content strategy, making decisions based on evidence rather than intuition.
• Strong written and verbal communication skills necessary for negotiating complex agreements and articulating creative direction to diverse stakeholders.
• Ability to thrive in a fast-paced environment managing multiple projects, deadlines, and stakeholders without sacrificing attention to detail.

Nice to have

• Experience scaling an industry-recognized influencer program that has achieved significant scale and recognition within the industry.
• A personal network of creators, managers, and agencies that can be leveraged to accelerate campaign execution and reduce onboarding time.
• Experience integrating influencer content into paid media campaigns to amplify reach and reinforce messaging across owned and paid channels.
• An interest in sustainability and the company's mission, demonstrating a genuine alignment with the brand's long-term vision and values.

Practical notes

• Comprehensive benefits include generous paid time off, 401k matching, health plans, mental health benefits, a monthly wellness reimbursement, and an employee discount program.
• The office environment is dog-friendly, allowing for a more relaxed and pet-inclusive atmosphere that supports work-life balance.
• This position is based in San Francisco and requires hybrid work arrangements, with a standard expectation of three days in the office per week to facilitate collaboration and team cohesion.
• Employment is offered as a full-time position, indicating a commitment to long-term career development and consistent engagement with the brand's evolving influencer strategy.