Senior Device Sales Marketing Manager

About the role

Roku is transforming the landscape of television viewing. As the leading TV streaming platform in the U.S., Canada, and Mexico, we aim to power every television worldwide. Our mission is to connect consumers with their favorite content while providing advertisers with unique opportunities to engage audiences. In this role, you will play a crucial part in our marketing strategy, focusing on driving device sales through various channels.

Key facts

What you'll do

• Develop and execute a comprehensive marketing strategy that aligns with major retail events, such as holiday seasons and back-to-school promotions, across all sales channels.
• Act as the senior marketing liaison for the Retail Sales and Strategy team, ensuring that marketing initiatives support channel strategies and sales objectives in retail, e-tail, and direct-to-consumer environments.
• Collaborate with the Retail Channel Marketing team to create impactful in-store merchandising, display programming, and signage that effectively attract customers and increase sales conversion rates.
• Lead the e-tail marketing strategy for key online retailers, including Amazon, Walmart, Target, and Best Buy, in partnership with various internal teams such as Media Distribution and Paid Marketing.
• Initiate structured A/B testing across product listings, promotional offers, and creative content to identify effective strategies that enhance conversion rates.
• Oversee the management of retailer co-op and marketing development funds, ensuring that budgets are allocated strategically to high-impact programs while tracking return on investment against established performance metrics.
• Drive marketing efforts on Roku.com by developing compelling value propositions and promotional strategies that encourage direct purchases from consumers.
• Implement a continuous learning program focused on creative effectiveness, promotional mechanics, audience targeting, and channel mix, utilizing a data-driven approach to refine strategies.
• Collaborate cross-functionally with teams in Product, Creative, Finance, and broader Marketing to ensure alignment with Roku's overall device strategy and revenue objectives.
• Engage with senior leadership, including VP and C-suite stakeholders, to present marketing strategies, results, and recommendations clearly and persuasively.

Requirements

• A minimum of 10 years of marketing experience, specifically in sales marketing, shopper marketing, or channel marketing.
• Extensive knowledge of retail marketing, including planograms, in-store display strategies, and best practices for executing effective marketing programs with major retail partners.
• Proven track record of driving measurable sales through optimization of e-tail channels, including experience with A/B testing on platforms like Amazon.
• Experience in managing direct-to-consumer sales marketing, including promotional design, testing, and conversion rate optimization.
• Familiarity with retail dynamics, seasonal promotional planning, and high-velocity retail events such as Prime Day and Black Friday.
• Strong analytical skills, with the ability to design experiments, interpret data, and translate insights into actionable marketing strategies.
• Ability to work effectively at the intersection of Marketing, Sales, and Finance, with a solid understanding of margin, sell-through, and return on ad spend discussions.
• Experience presenting to and influencing executive-level audiences through data-driven insights, demonstrating strong communication skills and executive presence.
• Proven cross-functional leadership abilities, with a knack for building alignment and executing initiatives across teams without direct authority.
• Experience in consumer packaged goods is a plus.

How will I use AI at Roku?

At Roku, we integrate AI into our operations to enhance efficiency and productivity. Our AI tools assist in drafting, analysis, and automating repetitive tasks, while our team members provide the necessary direction and accountability. We seek individuals who are adaptable and innovative, particularly those who can demonstrate how they have effectively utilized AI or automation to improve processes and outcomes. Familiarity with the agentic engineering toolchain, including coding frameworks and project execution with AI tools, is highly valued.

What's Roku's approach to hybrid working?

Roku promotes an inclusive and collaborative workplace culture. Typically, employees work in the office from Monday to Thursday, with Fridays being flexible for remote work, unless specific roles require full-time office attendance.

What are some of the benefits?

Roku offers a comprehensive benefits package designed to support employees and their families. This includes access to mental health and financial wellness resources, healthcare options (medical, dental, and vision), life insurance, disability coverage, and retirement plans. Employees are encouraged to take time off in accordance with local policies to support their work-life balance. Specific benefits may vary by location and role.

Accommodations

Roku is committed to diversity and inclusion, providing reasonable accommodations throughout the hiring process in accordance with applicable laws. If you require assistance, please contact EmployeeRelations@Roku.com.

What should I know about Roku's culture?

Roku fosters a fast-paced environment where teamwork and collaboration are paramount. We value individuals who excel in their roles while maintaining humility and a sense of humor. Our culture emphasizes problem-solving and innovation, encouraging employees to take action and deliver solutions that enhance customer experiences. Since our inception in 2002, we have focused on pragmatic approaches to innovation, making Roku a leader in the television streaming industry.

To learn more about Roku and our global impact, visit https://www.weareroku.com/factsheet.

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