Product Marketing Manager, Discovery

About the role

Roblox seeks a Product Marketing Manager to join the User and Discovery organization, which is building systems designed to connect one billion people through play, learning, and collaboration. You will own the end-to-end marketing strategy for the surfaces that determine what users see next - search results, the home feed, the Discover page, Moments, notifications, and the new-user onboarding flow. Working alongside product managers, engineers, data scientists, and creator-relations teams, you will craft positioning and messaging that makes discovery feel personal and intuitive while helping creators reach the right audiences. This high-visibility seat reports to the Director of Consumer Product Marketing and directly influences how tens of millions of daily active users explore the platform.

Key facts

What you'll do

• Define and execute the marketing strategy, messaging framework, and positioning for all content-discovery products including search, the Discover tab, the home page, Moments, and push notifications
• Develop evergreen educational content that helps users, developers, creators, and influencers understand product features and drives sustained engagement
• Monitor the competitive landscape and user behavior trends to anticipate market shifts and inform product roadmap priorities
• Collaborate cross-functionally with Product, Engineering, Marketing, Communications, Partnerships, and Developer Relations teams, serving as a trusted strategic advisor on discovery initiatives
• Lead alignment discussions with senior leadership on high-stakes strategies and sensitive topics, ensuring stakeholders share a unified vision
• Communicate launch details internally so every team member understands timing, scope, and key messages before products reach users
• Prepare external stakeholders - creators, partners, press - for changes to their experience through clear onboarding materials and proactive outreach
• Partner with Product Management to translate user and developer insights into a compelling roadmap narrative that resonates with both technical and non-technical audiences
• Gather and synthesize qualitative and quantitative feedback from users and creators, then channel those insights back into product and communication improvements
• Design omnichannel go-to-market plans that span owned, earned, and paid media while respecting the unique needs of a global, multi-device audience
• Champion a user-first mindset in every campaign, ensuring messaging reflects the platform's mission of optimism and civility
• Track key performance indicators for discovery features and iterate on marketing tactics based on data-driven learnings

Requirements

• At least seven years of hands-on product marketing experience, ideally gained at a global consumer platform or technology company
• Demonstrated expertise marketing products whose performance depends on ranking algorithms, recommendation systems, or personalization engines
• Proven ability to craft clear, differentiated positioning and messaging that resonates across diverse user segments
• Track record of leading omnichannel marketing strategies that integrate content, social, influencer, and paid channels
• Strong cross-functional leadership skills with experience driving alignment among product managers, engineers, data scientists, and executive stakeholders
• Audience-centric instincts with a deep understanding of creator, partner, and end-user motivations
• Willingness to be hands-on with individual projects while also thinking strategically about long-term brand and product goals
• Exceptional written and verbal communication skills, including the ability to distill complex technical concepts into accessible narratives
• Meticulous attention to detail in both creative assets and operational execution
• Comfort operating in a fast-paced environment where priorities can shift quickly

Nice to have

• Experience in gaming, social platforms, or user-generated-content ecosystems
• Familiarity with machine-learning-driven discovery systems and how they shape user journeys
• Background working with creator or developer communities and understanding their growth challenges
• International marketing experience or fluency in multiple languages
• Prior work launching products that serve both consumers and B2B partners simultaneously
• Knowledge of notification strategy and lifecycle marketing best practices

Skills & tools

• Messaging and positioning development
• Go-to-market planning and execution
• Competitive and market analysis
• Cross-functional project management
• Data interpretation and A/B test analysis
• Content strategy and editorial planning
• Stakeholder communication and executive storytelling
• Collaboration platforms such as Slack, Confluence, and Jira
• Analytics dashboards and user-research tools

Practical notes

• The role is based at Roblox headquarters in San Mateo; employees follow a hybrid model with required in-office days on Tuesday, Wednesday, and Thursday
• Compensation is benchmarked against professional background, training, work history, geographic considerations, and current market demand; actual offers may fall outside the stated range in certain circumstances
• Full-time staff receive equity grants and access to the benefits package outlined on the company careers site
• Roblox is an equal-opportunity employer committed to a workplace free from discrimination and harassment based on race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other protected characteristic
• Reasonable accommodations are available for candidates with qualifying disabilities or religious observances during the interview process
• Candidates requiring specific U.S. visa sponsorship should note that the company may not be able to support certain visa categories, including future H-1B petitions, for this particular opening

About the company

An online space lets people build and play games. Founded long ago by two creators, it grew into a shared world opened to everyone in the mid 2000s. Now reaching millions each day, it hosts games made by its users. A large share of young American children under sixteen are monthly players here. High daily activity shows a lasting community where creativity and shared play remain central.