Senior Growth Marketing Manager

About the role

Roblox is seeking a dynamic and experienced Senior Growth Marketing Manager to join our innovative team in San Mateo, CA. In this pivotal role, you will be responsible for driving user acquisition and engagement strategies that align with our mission to bring the world together through play. Your expertise in growth marketing will be essential in developing and executing campaigns that resonate with our diverse audience, ultimately enhancing our brand presence and user base. This position offers an exciting opportunity to work at the forefront of the gaming industry, leveraging data-driven insights to fuel our growth initiatives.

Key facts

What you'll do

• Develop and implement comprehensive growth marketing strategies aimed at increasing user acquisition and retention across various platforms.
• Analyze market trends and user data to identify growth opportunities and optimize marketing campaigns for maximum impact.
• Collaborate with cross-functional teams, including product, design, and analytics, to create compelling marketing materials and user experiences.
• Manage and optimize digital marketing channels, including social media, email, and paid advertising, to drive traffic and conversions.
• Conduct A/B testing and other experiments to refine messaging and improve campaign performance, ensuring alignment with business objectives.
• Monitor and report on key performance indicators (KPIs) to assess the effectiveness of marketing initiatives and adjust strategies as necessary.
• Lead the development of creative content that engages users and promotes brand loyalty, including blogs, videos, and social media posts.
• Establish partnerships with influencers and community leaders to amplify marketing efforts and reach new audiences.
• Stay up-to-date with industry trends and emerging technologies to maintain a competitive edge in growth marketing practices.
• Mentor and guide junior marketing team members, fostering a culture of continuous learning and professional development.
• Present findings and strategic recommendations to senior leadership, articulating the value of growth marketing initiatives.
• Participate in budget planning and resource allocation to ensure effective utilization of marketing funds.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 5 years of experience in growth marketing, preferably within the gaming or technology sectors.
• Proven track record of successfully driving user acquisition and engagement through innovative marketing strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and presentation skills, with the ability to convey complex ideas clearly and persuasively.
• Proficiency in digital marketing tools and platforms, including Google Analytics, Facebook Ads, and email marketing software.
• Experience with A/B testing and performance optimization techniques.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong leadership skills with a collaborative mindset, capable of working effectively with diverse teams.

Nice to have

• Familiarity with the gaming industry and an understanding of player behavior and trends.
• Experience in content marketing and community management.
• Knowledge of SEO best practices and techniques for driving organic traffic.
• Proficiency in marketing automation tools and CRM systems.
• Experience with influencer marketing and partnership development.

Skills & tools

• Digital marketing strategy
• Data analysis and interpretation
• A/B testing and optimization
• Content creation and storytelling
• Social media management
• Budget management and resource allocation
• Team leadership and mentorship

Practical notes

• This position is based in San Mateo, CA, and may require occasional travel for events or conferences.
• The salary for this role is competitive and will be determined based on the candidate's experience and qualifications.
• Roblox is committed to fostering a diverse and inclusive workplace and encourages applicants from all backgrounds to apply.
• Interested candidates can apply through the official Roblox careers page at the provided URL.

Join us at Roblox and be part of a team that is shaping the future of play. Your expertise in growth marketing will play a crucial role in expanding our community and enhancing the experiences of millions of users worldwide.

About the company

An online space lets people build and play games. Founded long ago by two creators, it grew into a shared world opened to everyone in the mid 2000s. Now reaching millions each day, it hosts games made by its users. A large share of young American children under sixteen are monthly players here. High daily activity shows a lasting community where creativity and shared play remain central.