Product Marketing Manager

About the role

You will define how Rivet's integrated task systems are articulated and perceived across critical industrial and defense ecosystems. You own the narrative that connects hardened hardware, AI, and sensor stacks to the real-world outcomes customers depend on. You translate dense technical architectures into strategic positioning that resonates with mission-driven stakeholders. You will shape the story of Rivet in aerospace, defense, and industrial contexts, ensuring it aligns with both market realities and operational constraints. You act as the voice of the customer and the voice of the product within every initiative you touch. You will drive adoption by aligning go-to-market efforts with the workflows of builders, operators, and defenders. You are accountable for ensuring that every interaction with Rivet communicates clarity, reliability, and strategic value. This role demands comfort with ambiguity and the ability to move from insight to execution without constant direction.

Key facts

What you'll do

Define and refine solution positioning, messaging, and narratives for Rivet's offerings in aerospace, defense, and industrial sectors, ensuring they reflect both technical depth and customer-centric value.

Design and execute growth- and adoption-focused campaigns tailored to government and commercial customers, coordinating content, channels, and timing for maximum impact.

Build and operationalize go-to-market playbooks in collaboration with industry and technology partners, aligning distribution, messaging, and engagement tactics.

Create business cases and launch strategies for new product extensions, capabilities, and market expansions, grounding decisions in evidence and stakeholder input.

Own or contribute to key solution and brand communication channels, including website, social, events, and field-facing materials, maintaining consistency and clarity.

Partner with Deployment Strategists and commercial teams to ensure marketed solutions align with delivered outcomes, preventing gaps between promise and performance.

Support business development efforts by crafting compelling solution narratives, collateral, and proposal inputs that accelerate evaluation and procurement.

Enable internal teams with scalable, reusable materials that improve company-wide understanding of Rivet solutions and reduce explanation cycles.

Continuously gather market, customer, and competitive insights to refine positioning, identify white spaces, and surface new growth opportunities.

Represent Rivet in external discussions, ensuring that positioning is reinforced across marketing, sales, and customer success touchpoints.

Champion the translation of complex technical systems into tangible value propositions for procurement and operational decision-makers.

Maintain awareness of policy, compliance, and regulatory factors that influence how solutions are positioned and sold to government customers.

Balance strategic narrative work with tactical execution, delivering high-quality outputs under tight timelines and shifting priorities.

Act as a bridge between engineering depth and commercial clarity, ensuring that product capabilities are communicated with precision and credibility.

Requirements

You must be a U.S. citizen due to contract obligations; upon hire, you will be required to provide documentation verifying your status as a U.S. Citizen, a lawful permanent resident, or a protected individual under 8 U.S.C. 1324b(a)(3).

You bring 5 or more years of experience in solutions marketing, product marketing, or go-to-market roles focused on complex technical products or platforms.

You have a demonstrated history of working in aerospace, defense, advanced manufacturing, or adjacent deep-tech industries where technical rigor is essential.

You can translate intricate technical systems into clear, differentiated customer value propositions that support procurement and adoption.

You have built and executed go-to-market strategies, campaigns, or product launches that moved organizational outcomes.

You communicate effectively in writing, speaking, and visual formats, producing customer-facing content that is precise, persuasive, and aligned with brand standards.

You have collaborated cross-functionally with engineering, sales, and customer-facing teams to align solutions with real-world needs.

You are familiar with government and enterprise procurement environments, including the nuances of long-cycle, high-stakes decision-making.

You operate independently in ambiguous environments, driving initiatives from concept to execution without needing step-by-step guidance.

You are willing to travel up to approximately 25 percent of the time to engage with customers, partners, and internal teams as mission needs require.

Nice to have

Experience in federal contracting environments where U.S. citizenship and the ability to obtain appropriate clearances are standard.

A background in connected systems, IoT, edge computing, or industrial software where hardware and software capabilities intersect.

Exposure to defense-in-depth architectures, sensor integration, or mission-critical system design.

Understanding of how emerging technologies like AI and machine learning are applied in regulated, high-reliability industries.

Practical notes

This role requires U.S. citizenship and the ability to obtain appropriate contract-related security considerations.

Travel up to approximately 25 percent is required as needed for customer, partner, and internal engagements.