Founding Content Marketing/Storytelling

About the role

This role owns how Retell's most strategic customer stories are discovered, shaped, and told. You will interview customers like a reporter, uncover angles that pure marketers would miss, and turn those insights into case studies, essays, and social narratives that resonate. You report directly to the CEO and operate with high ownership in a founder-led environment. Your work will define how the market hears about Retell's impact in enterprise voice AI. You translate complex automation outcomes into clear, human stories that buyers trust and sales teams can use. This is a craft-first role where clarity, originality, and editorial judgment matter more than volume.

Key facts

What you'll do

Find, interview, and write deep customer stories from Retell's most strategic accounts.

Turn customer outcomes into compelling case studies, customer narratives, video briefs, and sales-friendly storytelling assets.

Build strong relationships with customer champions, sales, and customer success to maintain a steady pipeline of stories worth telling.

Write sharp essays, industry perspectives, benchmark narratives, founder-led posts, and thought-leadership pieces that help define the voice AI category.

Translate complex topics like contact center automation, AI agents, latency, evaluation, containment, and enterprise deployment into narratives that buyers actually want to read.

Bring a reporter's eye to Retell's company channels by spotting angles in customer wins, product breakthroughs, and team milestones.

Turn company moments, rituals, and events into sharp social posts that keep the Retell story alive and make the organization feel worth following.

Write and refine website narratives across the homepage, product pages, use-case pages, industry pages, customer pages, and campaign landing pages.

Partner with product marketing, design, and web teams to turn positioning into clear, memorable website copy that reflects Retell's vision for enterprise voice AI.

Own Retell's editorial quality bar by maintaining a high standard for clarity, structure, originality, and tone across all customer stories, blogs, and social content.

Edit work from internal contributors so it sounds clear, credible, and human, while keeping Retell's content out of corporate-speak.

Use customer interviews and calls to surface language, objections, use cases, and proof points that sharpen messaging and positioning.

Translate buyer language into website copy, sales tools, and content that feels closer to how great reporters and operators explain ideas.

Act as the primary storyteller for the company, shaping the narrative around Retell's impact in the enterprise voice AI market.

Requirements

You are a seasoned writer with a strong portfolio of stories that show clarity, depth, and original insight.

You have experience interviewing executives and subject-matter experts and turning those conversations into persuasive narratives.

You understand the difference between marketing fluff and useful storytelling that helps technical buyers make decisions.

You are comfortable working with data, customer metrics, and proof points, and you know how to turn them into human-centered stories.

You have a clear point of view on how AI is changing enterprise software and can write essays that reflect that perspective.

You are meticulous about accuracy, attribution, and quotes, and you respect the line between storytelling and representation.

You are comfortable owning end-to-end narrative projects, from discovery calls to published pieces, with minimal oversight.

You have excellent written communication and can make complex topics feel simple without dumbing them down.

Nice to have

Experience writing B2B SaaS content, especially in enterprise tech or infrastructure.

Background in journalism, long-form reporting, or documentary-style storytelling.

Familiarity with voice AI, contact center workflows, and technical concepts around AI agents and automation.

Ability to work efficiently in a fast-growing startup where priorities shift quickly.

Practical notes

This role is full time based in the San Francisco Bay Area.