Growth Marketing Manager

About the role

Relay is fundamentally reshaping how goods move in an online era. Backed by Europe's largest-ever logistics Series A ($35M), led by deep-tech investors Plural (whose portfolio spans fusion energy and space exploration), Relay is scaling faster than 99.98% of venture-backed startups. We're assembling the most talent-dense team the logistics industry has ever seen. You will own the strategic design and execution of Relay's courier acquisition initiatives across key verticals, directly influencing how our brand is perceived in critical markets. This role requires you to translate high-level business objectives into concrete marketing programs that drive measurable growth outcomes. You will craft and own the end-to-end messaging framework for Relay's courier proposition, ensuring clarity and consistency at every touchpoint. In this position, you will experiment relentlessly with new channels and tactics to uncover scalable growth opportunities for the courier network. You will collaborate closely with cross-functional partners to align marketing strategy with product development and operational realities. Ultimately, your work will define the efficiency and effectiveness of how we acquire and retain high-value courier partners.

Key facts

What you'll do

• Expand into New Markets: Leverage insights and creativity to introduce Relay to untapped geographies, tailoring strategies to local contexts and building a scalable approach to expansion.
• Refine our value proposition: Develop a deep understanding of our value proposition and target audience for each vehicle type and across different geographies. Ensure Relay's messaging resonates and drives engagement.
• Own and Optimize CPA: Monitor cost per acquisition metrics closely, finding innovative ways to lower costs while improving conversion rates. From building landing pages to A/B testing ad creatives, you'll have the full freedom to experiment and deliver.
• Drive Top-of-Funnel Growth: Set ambitious acquisition targets and work with the funnel team to meet supply needs across regions, including hyperlocal campaigns where necessary.
• Integrate Paid and Unpaid Channels: Build a cohesive strategy blending influencer marketing, referrals, socials, paid ads, and organic growth.
• Automate and Improve Processes: Streamline workflows and experiment with scalable approaches to simplify marketing operations.
• Conduct Rapid Experimentation: Test hypotheses quickly through structured experiments to validate assumptions and identify high-impact growth levers.
• Translate Data into Action: Synthesize complex datasets into clear narratives that inform strategic decisions and optimize campaign performance.
• Build Strategic Partnerships: Identify and initiate collaborations with key external players to amplify reach and credibility in priority segments.
• Define and Track Success: Establish clear KPIs for every initiative, maintaining rigorous ownership of results against objectives.
• Shape Brand Narrative: Craft compelling stories that align with Relay's mission and resonate deeply with courier audiences in diverse markets.
• Challenge Status Quo: Continuously question existing assumptions and look for bolder ways to achieve scalable, sustainable growth.

Requirements

• Bring Experience and Creativity: You've worked in dynamic environments, like Deliveroo or Stuart, where you expanded into new markets and pushed boundaries. Experimenting and learning are a part of succeeding in this role.
• Know the Tools of the Trade: From influencer partnerships to Google ads, you're well-versed in modern marketing strategies that resonate with diverse audiences. You're well versed in tools such as Google Tag Manager, Google Analytics, SEMrush or equivalent.
• Focus on Data-Driven Decisions: You're fluent in interpreting marketing metrics and passionate about improving performance through insights.
• Foster Teamwork and Positive Culture: You're a collaborative team player who supports colleagues across functions. Champion a positive, inclusive culture where creativity and shared success thrive.
• Navigate Ambiguity Comfortably: You perform effectively in fast-paced, uncertain environments by prioritizing tasks and making timely decisions.
• Communicate with Precision: You articulate ideas clearly and concisely, adapting your style for executives, partners, and cross-functional teams.
• Demonstrate Strong Ownership: You take initiative and see projects through from conception to completion, maintaining high standards of quality.
• Commit to Continuous Learning: You actively seek feedback and invest in developing new skills to stay at the forefront of marketing practice.

Practical notes

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