Marketing Science Partnerships & Insights Lead

About the role

Marketing Science Partnerships & Insights Lead

This role operates at the intersection of analytics and partnership within Reddit's global ecosystem. The Marketing Science Partnerships & Insights Lead directs measurement strategy for key commercial relationships. Success in this position converts complex data into actionable platform narratives. The position drives adoption and revenue growth through rigorous evaluation of marketing effectiveness.

Position Overview

The Marketing Science Partnerships & Insights Lead serves as a strategic architect for Reddit's measurement initiatives. This leader owns the end-to-end execution of programs that validate platform value to advertisers. The role requires synthesizing technical proficiency with commercial acumen. Decisions directly influence Reddit's position within the advertising measurement landscape. The position is based in London, United Kingdom, with hybrid work expectations. Target compensation for this role is 120,000 GBP based on years of experience.

Core Responsibilities

This position requires ownership of the measurement calendar for assigned partner portfolios. The lead develops multi-quarter roadmaps that align research with revenue objectives. They design integrated studies that test hypotheses about Reddit's impact on brand and sales outcomes.

The role manages the full lifecycle of third-party measurement partnerships. This includes discovery, rigorous vetting, and structured onboarding of external vendors. The lead collaborates closely with Product Marketing teams to respond to inbound and outbound requests. They facilitate joint scoping sessions to define precise evaluation criteria for each partnership.

Communication serves as a critical function of this role. The lead authors requests for information and program briefs that articulate Reddit's specific needs. They act as a central point of contact to coordinate milestones and field readiness. This ensures alignment between internal commercial leadership and external vendors.

Technical expertise is essential for evaluating measurement efficacy. The lead serves as an internal expert on data performance and platform capabilities. They assess current tools and identify gaps in data architecture and connectivity. The role champions specific improvements to enhance pipeline reliability and data flow.

The lead provides strategic guidance on complex measurement methodologies. This includes Media Touch Attribution (MTA), Sales/Brand Lift, and geo-lift studies. They advise on data flows, explaining how information moves through Reddit's systems. This supports global revenue planning and helps meet commercial targets.

Required Qualifications

Candidates must possess a minimum of five years of relevant professional experience. Backgrounds should include advertising analytics or research within a vendor, agency, or media owner environment. Demonstrable experience in digital advertising is mandatory for this position.

Successful applicants demonstrate a history of setting up and managing measurement initiatives with external partners. They have a proven ability to drive program adoption and achieve specific revenue goals. This requires meticulous project management and stakeholder communication skills.

A deep understanding of the advertising measurement landscape is required. Candidates should be familiar with attitudinal survey research and quantitative methodologies. This includes Media Mix Modeling (MMM) and Marketing Touch Attribution (MTA).

The role demands strong analytical and presentation skills. Candidates must execute analysis and translate findings into clear narratives. A working knowledge of ad tech ecosystems is necessary. This includes understanding serving, targeting, optimization, and data flow mechanics.

Exceptional communication skills are non-negotiable. The ability to articulate complex measurement issues is essential. The lead must align diverse stakeholders around a common vision. Previous experience in a social media environment is considered a significant advantage.

Preferred Attributes

Experience working within fast-paced, evolving environments is valuable. The ideal candidate helps businesses hit revenue goals even when processes are immature. They are comfortable building structures where none previously existed.

Tools and Expertise

Proficiency with Reddit's internal tools is expected. Candidates should be skilled in Google Sheets for data organization and analysis. Advanced SQL knowledge is necessary for querying datasets. Experience with Looker Studio is required for dashboard creation.

Familiarity with qualitative analysis tools like NVivo is preferred. Experience with platforms such as Atlas supports campaign management. Knowledge of conjoint analysis and pricing studies is a strong asset. Specific expertise in brand lift and global MMM frameworks is highly valued.

What you'll do

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