Senior Strategic Finance Manager

About the role

This senior finance role is the primary Finance partner for the Product organization at Preply, embedding directly into their planning rhythms and trusted by senior leadership to turn product decisions into financial conviction. You will own the end-to-end financial strategy for core product areas, translating experimentation results into company-level revenue impact and serving as the thought partner that product leaders lean on for prioritization and resourcing calls. The position requires navigating real strategic ambiguity by building frameworks and defining metrics for unproven investment areas like non-language subjects and AI-assisted learning, bringing rigor to these bets. You will drive portfolio management for the product investment portfolio, lead the financial narrative in AOP and LRP, and construct the financial thesis for high upside, high uncertainty bets. Day to day, you will own the financial model, measure product ROI through experiment lift and cohort analysis, and use AI tools to move faster than traditional FP&A builds allow. This role is critical for ensuring that every Preply lesson continues to spark change and drive progress at global scale by aligning product ambition with financial reality.

Key facts

What you'll do

Own Product Finance end to end and serve as the senior Finance voice in product planning forums, ensuring financial integrity across all initiatives.

Own the financial model and forecast for core product areas, stress-testing ROI assumptions under multiple investment scenarios to guide leadership decisions.

Own the measurement of product investment returns, translating experiment lift and cohort data into validated, annualized revenue impact with rigorous statistical discipline.

Maintain a financial view of the full product investment portfolio and lead the Product workstream in Annual Planning and Long-range Planning processes.

Build the financial thesis and models for high upside, high uncertainty strategic bets such as non-language subjects and AI-assisted learning, defining clear triggers for scaling or pausing investments.

Be product leadership's trusted Finance partner by owning executive materials and bringing CPO and CFO reviews clear, action-oriented narratives that drive consensus.

Dig into how product changes move Customer Acquisition Cost, Lifetime Value, and retention, leveraging advanced analytics to reveal the true financial mechanics of product decisions.

Use AI tools to synthesize insights and drive efficiencies, accelerating analysis and freeing capacity for strategic problem-solving over manual reporting.

Define and implement the metrics framework that aligns product experimentation with company-level financial outcomes, ensuring learning translates into value.

Champion data-driven decision making by designing experiments, establishing guardrails, and clarifying the financial boundaries within which product teams can innovate.

Collaborate closely with cross-functional partners to validate assumptions, align on definitions, and ensure that financial models reflect ground truth.

Provide scenario planning and sensitivity analysis to support leadership in making informed choices about resource allocation and product roadmap priorities.

Establish a cadence for financial governance that balances speed of execution with rigorous oversight in ambiguous, early-stage initiatives.

Champion the use of analytics and AI to continuously improve the accuracy and relevance of product finance insights over time.

Requirements

8+ years in product analytics, product finance, or a closely adjacent FP&A role, with a proven track record of owning complex analytical domains.

Experience at a high-growth B2C or marketplace business, where decisions directly impact revenue at scale and speed matters.

Deep experience in product impact measurement, including experiment analysis, lift quantification, cohort analysis, and translating product metrics into financial outcomes.

Familiarity with experimentation methodologies and their limitations for financial planning purposes, ensuring that insights are robust and actionable.

Ability to build financial frameworks in ambiguous areas where data is limited and the business model is still developing, without sacrificing rigor.

Strong financial modeling skills, with demonstrated ability to build models from scratch in ambiguous or early-stage contexts and iterate based on new information.

Ability to build investment frameworks and achieve alignment with senior business partners, translating uncertainty into clear choices and trade-offs.

Demonstrated success using AI tools to drive insights and efficiencies, integrating new technologies into the analytical workflow responsibly.

Exceptional executive-level communicator, capable of translating complex financial concepts into clear narratives for C-level audiences.

Comfortable in Looker or similar reporting tools; advanced Excel/Google Sheets, with the ability to automate and document processes clearly.

Practical notes

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