Social Media Manager

About the role

You will own the end-to-end strategy and execution for TikTok and Snapchat, driving brand presence and engagement on these key platforms. You are the guardian of Preply's social tone on camera and off, ensuring every post aligns with our human-led, tech-enabled learning mission. You will create and appear in content, turning platform-native ideas into lessons that spark real progress for millions of learners. You will interpret community signals and performance data to continuously refine the content engine and elevate our cultural relevance. This role requires obsession with trends, confidence in front of the camera, and the ability to translate insights into high-impact content quickly. You will collaborate daily with cross-functional partners to amplify Employer Brand, Product, and Influencer initiatives with fresh, relevant stories. Joining Preply means shaping the future of education at global scale by making learning magic visible on the platforms where communities already live.

Key facts

• Channel ownership (TikTok & Snapchat): Define the end-to-end strategy and execution for TikTok and Snapchat, from planning and production to posting to performance tracking and continuous improvement.
• Content ideation & creation: Ideate and create scroll-stopping content tailored to each platform, actively participating in production and recording yourself when relevant to bring ideas to life.
• Content planning & execution: Build and manage content calendars, coordinate shoots, and ensure content is delivered on time and aligned with brand and channel strategy.
• Community management &

• Performance tracking & reporting: Monitor content and channel performance, extract actionable insights, and continuously optimize based on what works to improve reach and engagement.
• Trend spotting & experimentation: Stay on top of platform trends, formats, and cultural moments, bringing ideas proactively and testing new approaches regularly to keep our content fresh.
• Collaboration & cross-functional alignment: Work closely with the Social Media Manager to brainstorm ideas and co-manage shoots, and partner with Employer Brand, Product, Influencer, and other teams to develop content collaborations.
• External creator collaboration: Coordinate with external creators when relevant to extend reach, maintain quality, and integrate diverse creative perspectives into the content plan.
• Data-driven optimization: Use platform analytics to identify high-performing formats, iterate quickly, and share learnings across the team to elevate the overall social strategy.
• Brand consistency: Ensure all content reflects Preply's human-led, tech-enabled values, maintaining a consistent voice that feels personal, inclusive, and inspiring across TikTok and Snapchat.
• 4-8 years of experience in organic social media and community management ideally across TikTok and Snapchat, with deep platform knowledge and trend awareness that you apply every day.
• Passionate about content creation; experience as an influencer or online creator is a strong plus that demonstrates real-world proof of your creative instincts.
• Creative mindset with strong project management, data-driven mindset, communication skills, and a proactive, hands-on approach that lets you move fast and own outcomes.
• Fluent in English; Spanish, German, Italian or French is a plus, expanding the range of collaborators and communities you can engage with effectively.
• Comfortable performing on camera and working directly on platform tools to reduce reliance on others and speed up content iteration.
• Obsessed with social trends and cultural moments, constantly scanning for ideas that can be adapted into engaging learning-focused content.
• Comfortable balancing strategic thinking with execution, managing multiple priorities and deadlines while keeping quality high across all deliverables.
• A collaborative mindset that thrives in cross-functional partnerships, aligning with teams to bring ambitious ideas to life within realistic timelines.
• Experience creating educational or lifestyle content that translates complex topics into engaging, accessible formats for broad audiences.
• Familiarity with community-building best practices that encourage active participation and long-term follower growth on visual platforms.
• Hours: Full-time based in Barcelona.
• Travel: Not applicable.
• Visa: Not applicable.
• Deadlines: All applications must be submitted through the official Preply careers channel.