Senior Product Manager

About the role

You will define and own the product strategy that scales Preply's global marketing channels across regions and languages. You will operate with a high degree of independence inside a cross-functional squad, turning strategic ideas into tangible products with direct visibility to company leadership. Your work will directly push performance metrics to levels that manual processes and legacy systems cannot achieve. You will partner deeply with engineering, data science, and marketing teams to build robust products that drive mass acquisition at unprecedented scale. This role requires you to think in systems, connecting channel strategy with technical execution and user intent. Every decision you make will contribute to a seamless educational journey for millions of learners and tutors worldwide. Joining this role means shaping the future of learning for a global community and building products that truly matter. You will be responsible for turning market insights into scalable product solutions that fuel sustainable growth.

Key facts

What you'll do

Define and own the product strategy that scales Preply's global marketing channels and supports acquisition at mass scale.

Manage the SEM platform end to end, handling millions of keywords, including discovery, bidding strategies, account structure, and automated ad copy generation.

Build systems that automate creative production for Display channels, enabling testing, tracking, and iteration across dozens of languages and regions like Meta and TikTok.

Create channel management products for Display and Affiliates that automate bidding, account structure, partner onboarding, and consolidated reporting for complex campaign operations.

Identify strategic use points with channel owners and translate them into products, such as advanced bidding models, account architecture, and feed optimization strategies.

Discover and validate emerging acquisition channels, including platforms like OpenAI Apps, to establish first-mover advantages before competitors enter the space.

Own the product that functions as a limitless page-creation engine for SEO, converting keyword opportunities into high-quality pages at scale and speed.

Define the content, structure, and signals required for AI Search positioning as discovery shifts toward LLM-generated answers and new search surfaces.

Continuously evolve the page engine to keep pace with changing search behaviors, ranking algorithms, and emerging AI search tools and features.

Manage the conversion advantage through bespoke landing pages, owning the Preply homepage and a platform that aligns user intent from different channels with the landing experience.

Partner with the Growth team to optimize the full conversion journey, ensuring marketing intent is maintained from the first touchpoint through to final conversion across the entire funnel.

Execute rapid learning cycles by running hypothesis-driven experiments, gathering data, and iterating across geographies, audiences, and marketing channels.

Make marketing AI-native by integrating AI as a foundational element in every platform, covering keyword processing, ad copy generation, page creation, and creative automation.

Coordinate complex workflows from initial intake, through development, launch, and continuous iteration, ensuring alignment between stakeholders and timelines.

Leverage data rigorously to inform product decisions, monitor performance, and identify new opportunities for scalable growth and efficiency gains.

Champion best practices in product management within a fast-paced, mission-driven environment, balancing strategic vision with execution excellence.

Requirements

Bring three to five years of product management experience, with a strong background in marketing or similar domains where scale and automation are critical.

Demonstrate the ability to translate marketing goals and constraints into detailed product requirements that engineering teams can implement at scale.

Communicate effectively with diverse stakeholders, including data analysts, engineers, and marketers, across different regions and time zones.

Thrive in coordinating end-to-end workflows, managing dependencies, and ensuring timely delivery of product initiatives.

Comfortably operate in a fast-moving, ambiguous environment while maintaining clarity on priorities and outcomes.

Apply structured problem-solving skills to break down complex challenges into manageable components and define measurable success metrics.

Show strong ownership and accountability, driving projects forward without direct supervision and escalating risks or blockers proactively.

Have hands-on experience with SEM platforms and managing large-scale keyword ecosystems, understanding how search infrastructure supports marketing products.

Nice to have

Prior experience with AI tools in marketing products or search environments, including experimentation with generative AI for content and targeting.

Practical notes

Location: Barcelona

Engagement: Full-time

Compensation: USD 130,000-160,000 per year