Director B2B Finance

About the role

You will act as the financial and operational owner for Preply's B2B business, defining how performance is measured, governed, and scaled. You will design and manage the systems, metrics, and controls that underpin high-velocity, compliant growth across the B2B pipeline. This role requires a strategic partnership with Finance, Sales, Product, and Legal to align incentives, pricing, and product roadmaps around durable unit economics. You will move reporting from reactive manual processes to predictive, AI-enabled insights that inform board-level storytelling and investment decisions. A core part of the role is automating FP&A workflows, standardizing data definitions, and ensuring the B2B operating model is transparent and actionable. You will own the commercial health of B2B, balancing growth ambition with disciplined margin and cash management. Success will be defined by your ability to translate complex financial data into clear narratives that drive cross-functional execution.

Key facts

What you'll do

Drive strategic finance and FP&A for the B2B business by partnering with the VP Finance and Head of B2B to own the growth and profitability roadmap, with deep visibility into ACV, GRR, NRR, and unit economics.

Build and own the end-to-end B2B forecast model, including pipeline-to-revenue conversion, bookings, margin, and cash, ensuring assumptions are auditable and continuously refined.

Lead financial storytelling for B2B performance across board discussions, investment cases, and pricing strategy, framing insights to influence high-stakes decisions.

Move FP&A from manual to predictive by introducing AI-powered tooling, automated variance analysis, and scalable reporting infrastructure that reduces cycle time and increases insight freshness.

Partner with Sales and RevOps on funnel economics, quota design, and incentive alignment to ensure sales behaviors are rewarded in line with sustainable growth.

Own the deal desk function, balancing aggressive growth targets with strict discounting discipline and legal compliance to protect margin and brand integrity.

Build and maintain a robust KPI framework that connects pipeline health, bookings, margin, and cash, enabling early detection of risk and opportunity.

Integrate Salesforce, ERP, and analytics systems into a single source of truth for B2B reporting, ensuring consistency, traceability, and auditability of financial data.

Champion AI-native workflows, from prompt-driven analysis to automated data pipelines, to elevate the team's analytical ceiling and accelerate decision cycles.

Formalize contracting and deal governance in collaboration with Legal, defining processes and templates that reduce cycle time while managing risk.

Maintain the appropriate contract entities across global markets to ensure tax efficiency, regulatory compliance, and clean revenue recognition.

Define and monitor the B2B vs. B2C product tradeoff framework, linking financial outcomes to product decisions and resource allocation.

Champion data quality and governance, establishing clear ownership of metrics, definitions, and documentation to build trust in reported results.

Embed financial and legal governance into the B2B operations workflows, ensuring controls are automated, transparent, and scalable as volume grows.

Requirements

8-12+ years in FP&A, strategic finance, or business operations in B2B SaaS, marketplaces, or enterprise GTM roles, with a proven ability to own complex financial models and forecasts.

Deep fluency in B2B GTM metrics such as CAC payback, ACV, GRR, NRR, pipeline velocity, and the magic ratio, with experience using these metrics to drive decision making and optimize performance.

Proven track record building financial infrastructure and processes across GTM, Legal, Product, and Treasury, including experience with deal desk, pricing, and AR management.

Hands-on experience implementing and optimizing CRM, ERP, and analytics stacks, with a strong understanding of how to integrate systems to create coherent data flows.

Demonstrated ability to operate in fast-moving, globally distributed environments, managing multiple priorities and stakeholders while maintaining rigorous standards.

Strong written and verbal communication skills, with the ability to translate complex financial and operational data into clear recommendations for non-financial leaders.

Experience working with Legal and Compliance to structure contracts, terms of service, and entity organization to support scalable and compliant growth.

Self-driven mindset with a bias for action, comfortable building frameworks from first principles and iterating quickly based on feedback and results.

Nice to have

Experience deploying AI-native analytics and automation in B2B finance environments, including prompt engineering for data analysis and natural language reporting.

Background in marketplaces or two-sided platforms, with familiarity of marketplace-specific metrics and economics.

Experience supporting enterprise sales cycles, including structured discounting frameworks and negotiation support.

Familiarity with modern FP&A tools such as Anaplan, Planful, or similar modeling platforms, and data stacks built on Snowflake, dbt, and BI tools.

Experience implementing revenue recognition policies and supporting audit processes in a SaaS environment.

Practical notes

The role is based in London and requires availability during core European business hours.

Travel is not expected as part of this role, given the centralized, digital nature of the function.

Visa sponsorship may be considered for eligible candidates under UK sponsorship requirements.

Candidates must meet the stated experience and skill thresholds; partial matches will not progress to later stages.