Sr. Client Account Manager (Growth)
Job description
About the role
This role is centered on driving revenue growth for Pinterest's key advertisers within the Greater China Export sector. As a Senior Client Account Manager, you will oversee a selection of high-potential accounts, guiding them to become integral partners on the platform. Your responsibilities will include crafting and executing strategies that cater to specific industry segments, ensuring that each advertiser's unique needs are met.
Key facts
What you'll do
- Build and nurture relationships with a select group of high-potential advertisers in the Greater China Export market, ensuring their needs are met and exceeded.
- Proactively engage with clients to discuss campaign performance, identify optimization opportunities, and explore new avenues for growth.
- Manage a specialized portfolio consisting of 10-20 accounts, with a focus on key verticals such as Apps, Ecommerce, and Gaming.
- Develop tailored strategies that align with the distinct requirements, seasonal trends, and maturity levels of each vertical and advertiser.
- Gain a deep understanding of clients' export business goals and convert data into actionable insights and compelling narratives that drive results.
- Achieve proficiency in Pinterest's best practices for campaigns, particularly those aimed at lower-funnel and performance-driven products relevant to export advertisers.
- Drive measurable outcomes, optimize campaigns, and deliver clear performance updates and actionable recommendations to partners.
- Lead client meetings, including business reviews and optimization sessions, to identify objectives and challenges across your portfolio.
- Identify and pursue opportunities for cross-selling and upselling to help the team meet revenue targets, utilizing structured playbooks and testing frameworks.
- Provide guidance to advertisers on media strategies that encompass targeting, bidding models, creative approaches, measurement, and alpha/beta testing.
- Share expertise on Pinterest's product offerings and service features, staying informed about the evolving ad product roadmap.
- Collaborate with internal teams, including SS&O, Product, Measurement, Creative Strategy, and Performance Solutions, to address complex issues and scale successful strategies.
- Maintain accurate forecasts and pipeline visibility for your accounts, highlighting key opportunities and risks to ensure proactive management.
- Contribute to the development and documentation of segment-specific playbooks, including best practices and operational cadences, and share insights with the broader team.
Requirements
- A minimum of 5-7 years of experience in digital advertising or media sales, with a strong focus on managing performance-driven advertisers and client relationships.
- Proven experience working with Greater China Export advertisers is essential.
- Familiarity with Ecommerce, Retail, Apps, or Gaming advertisers is highly desirable.
- Demonstrated ability to manage a scaled portfolio of 10-20 accounts, showcasing effective prioritization and execution skills.
- A successful track record of delivering impactful, data-driven recommendations and storytelling that resonates with clients.
- Excellent communication skills, with experience managing multi-stakeholder projects across diverse geographies and functions.
- Ability to thrive in a fast-paced environment, collaborating effectively with both technical and non-technical partners.
- In-depth expertise in digital advertising and media sales, including campaign optimization, analytical problem-solving, and platform knowledge.
- Technical proficiency in performance-oriented channels such as Search, Shopping, Display, or Social advertising technologies.
- Fluency in both business Mandarin and English is a requirement for this role.
- Willingness to travel for business as needed.
- A Bachelor's degree is mandatory for consideration.
Nice to have
- Experience with programmatic advertising and data analytics tools.
- Familiarity with the latest trends and innovations in digital marketing.
- Previous experience in a client-facing role within a fast-growing tech company.
Skills & tools
- Proficient in digital marketing tools and platforms, including analytics and reporting software.
- Strong analytical skills to interpret data and make informed decisions.
- Excellent presentation and negotiation skills to effectively communicate with clients.
Practical notes
This position does not offer relocation assistance. It requires in-office collaboration or client-facing presence, typically two days per week, necessitating a commutable distance to the Singapore City office. Pinterest employs AI in its hiring process to evaluate foundational skills and collaboration with AI, emphasizing the importance of articulating your approach and thought process during the interview process.
About the company
Pinterest is a visual discovery engine for finding ideas for recipes, home and style inspiration, and more. Founded by Ben Silbermann, Paul Sciarra, and Evan Sharp in 2010, Pinterest went public in April 2019 and has over 480 million monthly active users worldwide.