Senior Product Manager

About the role

Phoenix is a fast-growing telehealth company dedicated to making specialist healthcare accessible to every Canadian through a trusted digital platform. In this role, you will own and evolve critical areas of the Phoenix and Raven patient experience, focusing on patient trust, growth, and operational excellence. You will define strategy, develop roadmaps, and execute end-to-end within core patient care flows, working on-site in Toronto. The position requires a high degree of autonomy as you translate company strategy into tangible outcomes and drive initiatives from opportunity identification through launch and iteration. You will partner closely with Principal Product and leadership teams while balancing patient experience, business goals, and technical realities. Success will be defined by your ability to own complex problem spaces, create momentum across multiple initiatives, and consistently ship high-quality experiences that improve patient outcomes and business performance.

Key facts

What you'll do to support the company mission

• Own significant product areas end-to-end, defining strategy, roadmap, and execution across multiple initiatives while ensuring alignment with company objectives.
• Independently identify product opportunities through deep customer insights, quantitative data, operational feedback, and first-principles thinking to uncover unmet patient needs.
• Translate company objectives into clear product strategies, prioritization decisions, and measurable outcomes that directly support patient trust and growth.
• Partner with the Principal Product Manager and VP of Product to shape long-term product direction while independently executing against strategic priorities and deadlines.
• Lead discovery, shaping, delivery, and post-launch iteration for complex, cross-functional initiatives that impact multiple patient touchpoints.
• Write thoughtful product briefs that provide engineering and design teams with the context needed to make strong implementation decisions and reduce ambiguity.
• Drive alignment across engineering, design, clinical operations, pharmacy operations, CX, marketing, and leadership to deliver high-impact work with minimal oversight and maximum efficiency.
• Navigate ambiguity and make informed tradeoffs between customer value, technical complexity, operational impact, and business priorities to ensure balanced decision-making.
• Apply Shape Up methodologies to shape projects, define appetite, surface risks, and maintain steady execution momentum throughout the product lifecycle.
• Apply first-principles thinking and JTBD frameworks to deeply understand patient motivations and translate insights into actionable product decisions.
• Drive roadmap planning by proactively identifying opportunities, dependencies, sequencing, and investment tradeoffs across your product area to maximize impact.
• Evolve internal operational tooling across patient operations, fulfillment, support, billing, and clinical administration to improve scalability, efficiency, and patient experience.
• Partner closely with engineering to balance feature development with platform stability, system scalability, data integrity, and patient safety at all times.
• Use quantitative and qualitative data to evaluate product performance, validate hypotheses, and continuously improve outcomes for patients and the business.
• Champion high-quality product thinking, documentation, and decision-making practices across the product organization to elevate standards and consistency.
• Identify opportunities to leverage AI across patient experiences, internal tooling, operational workflows, and product development processes to drive innovation and efficiency.

Requirements

• 5-8+ years of Product Management experience owning complex product areas from strategy through execution in a healthcare or related regulated environment.
• Demonstrated success independently leading high-impact, cross-functional initiatives with measurable business outcomes and clear accountability for results.
• Experience defining strategy and prioritization for a meaningful product area, not just executing against an existing roadmap or following predefined instructions.
• Exceptional systems thinking that naturally considers workflows, operational complexity, edge cases, scalability, and downstream impacts on patients and providers.
• Experience building or improving operationally complex products, including internal tooling, back-office systems, or workflow-heavy experiences that support clinical and administrative functions.
• Ability to create clarity in ambiguous environments and move work forward without waiting for direction, taking initiative to solve problems proactively.
• Strong written communication skills to produce concise, thoughtful briefs and documentation that enable teams to make better decisions and align on goals.
• Comfortable influencing senior stakeholders, including executives, clinicians, and cross-functional leaders, to gain buy-in for strategic product decisions and tradeoffs.
• Deep comfort with data analysis, using quantitative and qualitative data to inform decisions, measure success, and iterate based on evidence and patient feedback.
• Strong collaboration skills to work effectively with engineering, design, clinical operations, pharmacy, marketing, CX, and leadership in a fast-paced, matrixed environment.
• High ownership mindset, willing to roll up sleeves and contribute wherever needed while maintaining a focus on long-term strategic goals and quality outcomes.
• Understanding of telehealth dynamics, patient trust, and regulatory considerations within the Canadian healthcare context to ensure compliant and safe product decisions.
• Commitment to continuous learning and adaptability in a rapidly evolving healthcare landscape, staying curious about new methods, tools, and best practices.
• Willingness to engage with qualitative patient insights and incorporate feedback directly into product decisions to improve trust and satisfaction.

Practical notes

The role is full-time and based on-site in Toronto, Ontario. There may be travel requirements as needed, and candidates must be eligible to work in Canada without sponsorship. The position does not include compensation details in the provided source material, and no visa sponsorship will be provided. Applicants should be prepared to engage directly with Phoenix leadership to align on expectations and strategic priorities for the role.