Director, Marketing

About the role

Perimetermed is seeking an experienced and dynamic Director of Marketing to lead our marketing initiatives in the healthcare technology sector. This role is pivotal in shaping our brand presence and driving strategic marketing efforts to enhance our market reach. The ideal candidate will have a strong background in digital marketing, brand management, and team leadership, with a passion for innovation in healthcare solutions. You will be based in Dallas, Texas, and will work closely with cross-functional teams to ensure alignment with our business objectives.

Key facts

What you'll do

• Develop and implement comprehensive marketing strategies that align with Perimetermed's business goals and objectives, focusing on both short-term and long-term growth.
• Lead a team of marketing professionals, providing mentorship and guidance to foster a collaborative and high-performing environment.
• Oversee the creation and execution of multi-channel marketing campaigns, including digital, social media, content marketing, and traditional advertising.
• Conduct market research and competitive analysis to identify trends, opportunities, and threats within the healthcare technology landscape.
• Collaborate with product development teams to ensure marketing strategies are aligned with product launches and enhancements, effectively communicating product value to target audiences.
• Manage the marketing budget, ensuring optimal allocation of resources to maximize ROI on marketing initiatives.
• Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and adjust strategies based on data-driven insights.
• Build and maintain relationships with external partners, agencies, and vendors to enhance marketing efforts and expand brand reach.
• Lead public relations efforts to enhance brand visibility and manage the company's reputation in the marketplace.
• Organize and participate in industry events, conferences, and trade shows to promote Perimetermed's products and services.
• Create compelling content that resonates with target audiences, including blog posts, whitepapers, case studies, and promotional materials.
• Foster a culture of innovation within the marketing team, encouraging creative thinking and experimentation with new marketing tactics.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus.
• Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role, preferably within the healthcare or technology sectors.
• Proven track record of developing and executing successful marketing strategies that drive growth and enhance brand awareness.
• Strong analytical skills, with the ability to interpret data and make informed decisions based on insights.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and with external stakeholders.
• Experience with digital marketing tools and platforms, including SEO, SEM, email marketing, and social media management.
• Familiarity with marketing automation software and CRM systems to streamline marketing processes and enhance customer engagement.
• Ability to thrive in a fast-paced environment, managing multiple projects and deadlines simultaneously.
• Strong leadership skills, with a focus on team development and performance management.

Nice to have

• Experience in the healthcare technology space or related industries.
• Knowledge of regulatory requirements and compliance issues related to healthcare marketing.
• Familiarity with data privacy laws and best practices in marketing communications.
• Previous experience with brand repositioning or rebranding initiatives.
• Proficiency in graphic design software or experience working with design teams to create marketing collateral.

Skills & tools

• Marketing strategy development
• Digital marketing and analytics
• Content creation and copywriting
• Budget management and financial acumen
• Team leadership and development
• CRM and marketing automation tools (e.g., HubSpot, Salesforce)
• SEO and SEM best practices
• Social media strategy and management
• Public relations and media outreach

Practical notes

• This position is based in Dallas, Texas, and may require occasional travel for industry events or meetings.
• The salary for this role is competitive and will be determined based on the candidate's experience and qualifications.
• Perimetermed is committed to fostering a diverse and inclusive workplace, and we encourage applications from individuals of all backgrounds.
• Interested candidates can apply through the following link: [Apply here](https://perimetermed.bamboohr.com/careers/70).

META

Company: Perimetermed

Title: Director, Marketing

Listed

location: Dallas, Texas

Job type: Full-time