Market Development Manager

About the role

Perimetermed is seeking a dynamic Market Development Manager to spearhead our efforts in expanding our market presence and driving strategic initiatives. This role is pivotal in identifying growth opportunities and developing relationships with key stakeholders in the healthcare sector. The ideal candidate will possess a blend of analytical skills and market insight, enabling them to craft effective strategies that align with our mission to enhance patient care through innovative solutions.

Key facts

What you'll do

• Conduct comprehensive market research to identify trends, customer needs, and competitive landscape in the healthcare industry.
• Develop and implement strategic marketing plans to penetrate new markets and enhance brand visibility.
• Collaborate with cross-functional teams, including sales, product development, and customer support, to ensure alignment on market strategies and objectives.
• Establish and maintain relationships with key industry stakeholders, including healthcare providers, payers, and regulatory bodies.
• Analyze sales data and market performance metrics to assess the effectiveness of marketing initiatives and adjust strategies as needed.
• Lead the development of marketing collateral, including presentations, brochures, and digital content, to effectively communicate our value proposition.
• Organize and participate in industry conferences, trade shows, and networking events to promote Perimetermed's offerings and gather market intelligence.
• Monitor and report on competitor activities, providing insights to the leadership team to inform strategic decisions.
• Drive the execution of promotional campaigns, ensuring they are delivered on time and within budget.
• Mentor and guide junior team members, fostering a collaborative and high-performance culture within the marketing department.
• Prepare regular reports and presentations for senior management, highlighting market trends, opportunities, and challenges.
• Stay abreast of industry developments and regulatory changes that may impact market dynamics and business strategies.

Requirements

• Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
• A minimum of 5 years of experience in market development, business development, or a similar role within the healthcare sector.
• Proven track record of successfully launching and managing marketing initiatives that drive revenue growth.
• Strong analytical skills with the ability to interpret complex data and market trends.
• Excellent communication and interpersonal skills, with the ability to engage and influence diverse stakeholders.
• Experience in project management, with a focus on delivering results in fast-paced environments.
• Ability to work independently and collaboratively in a team-oriented culture.
• Proficiency in CRM software and marketing automation tools.
• Willingness to travel as needed to meet with clients and attend industry events.

Nice to have

• Familiarity with digital marketing strategies, including SEO, PPC, and social media marketing.
• Experience in developing and managing budgets for marketing campaigns.
• Knowledge of regulatory requirements and compliance standards in the healthcare industry.
• Previous experience in a startup or high-growth company environment.
• Multilingual abilities are a plus, particularly in languages relevant to our target markets.

Skills & tools

• Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Experience with data analysis tools and software (e.g., Tableau, Google Analytics).
• Familiarity with marketing platforms such as HubSpot, Marketo, or similar.
• Excellent presentation and public speaking skills.
• Strong negotiation and persuasion skills.

Practical notes

• The position is based in an unspecified location, with flexibility for remote work options.
• Salary will be competitive and aligned with industry standards, reflecting the candidate's experience and qualifications.
• Visa sponsorship is available for candidates who meet the necessary criteria.
• Interested applicants can apply through the provided link: [Apply here](https://perimetermed.bamboohr.com/careers/50).

Join Perimetermed as a Market Development Manager and play a crucial role in shaping the future of healthcare. If you are passionate about making a difference and possess the skills and experience we are looking for, we would love to hear from you.