Campaign Operations- Deputy Manager

About the role

Campaign Operations Specialist at Paytm

Paytm stands as India's leading mobile payments and financial services distribution company. The organization pioneered the mobile QR payments revolution within the country. Paytm builds technologies that help small businesses with payments and commerce. The company's mission is to serve half a billion Indians and bring them to the mainstream economy through technology. Headquarters locations include Noida, Bangalore, and Mumbai.

This page outlines the role of Campaign Operations Specialist. This position is responsible for end-to-end execution and optimization of advertiser campaigns on the Paytm Ads platform. The role sits at the intersection of ad operations, performance optimization, and client delivery. It ensures campaigns run flawlessly, meet key performance indicators, and drive measurable business outcomes.

Key Responsibilities

Campaign Setup and Execution

You will set up and launch managed service ad campaigns across the Paytm ad inventory, primarily scratch cards. The role requires configuring targeting, budgets, bidding, creatives, and flighting based on client briefs. You must ensure accurate tagging, tracking, and attribution setup for every campaign.

Campaign Monitoring and Optimization

Monitoring live campaigns for delivery, pacing, CTR, CVR, ROAS, and CPA forms a core duty. You will perform ongoing optimizations on bids, targeting, creatives, and budgets to maximize performance. Identifying and resolving delivery issues such as under-delivery, drops in CTR, and tracking gaps is essential. You will translate these learnings into repeatable playbooks and standard operating procedures.

Reporting and Insights

Preparing daily, weekly, and post-campaign reports for advertisers and internal stakeholders is a regular task. The role involves analyzing performance trends and converting data into actionable insights and recommendations. You will support QBRs and performance reviews with clear narratives and data storytelling.

Client and Internal Collaboration

Acting as the operations single point of contact for sales, account management, and product teams is a key responsibility. You will work closely with Sales to understand client objectives and translate them into executable media plans. Coordinating with creative, tech, and product teams to resolve issues and improve campaign outcomes is required.

Platform and Process Excellence

Maintaining high operational accuracy with zero-defect campaign launches is mandatory. Following standard operating procedures while contributing to process improvements and automation is expected. Providing feedback on advertiser needs will help evolve Paytm Ads products and tools.

Key Metrics Owned

You will own several critical metrics related to campaign performance and business impact. These include campaign delivery and pacing accuracy along with SLA adherence. The role focuses on improving CTR, CVR, CPA, and ROAS at both account and portfolio levels. Client satisfaction and SLA adherence are also part of the measurement framework. You will ensure error-free campaign launches through rigorous verification.

Required Qualifications

Candidates must bring 2-6 years of experience in Ad Operations, Campaign Management, or Performance Marketing. Hands-on experience with managed service campaigns on ad platforms is necessary. This includes platforms such as Google Ads, Meta, Amazon Ads, Flipkart Ads, and Fintech Ad Products. Experience with MMPs like Appsflyer and Adjust is required.

A strong understanding of digital advertising metrics and optimization levers is essential. Advanced working knowledge of Excel or Google Sheets is mandatory. High attention to detail and the ability to manage multiple campaigns simultaneously are required. Experience working with both SMB and Large Advertisers is expected. Knowledge of SQL, dashboards, or BI tools is a plus.

Skills and Competencies

An analytical and data-driven mindset is necessary for success in this role. Strong execution and problem-solving skills will help you navigate complex scenarios. Clear communication and stakeholder management are vital for cross-functional interaction. The ability to work in fast-paced, high-volume environments defines the operational reality. An ownership mindset with customer-first thinking drives decision-making.

Why Join Paytm

Working with a high-performing and passionate product, design, and engineering team is part of the journey. You will shape the future of credit for millions of users. Building at scale in one of India's most dynamic and regulated spaces offers unique challenges. The environment is flexible and inclusive, with fast decision-making and ownership.

Compensation Details

If you are the right fit, the organization believes in creating wealth with an enviable ecosystem. This ecosystem features 500 million registered users and 25 million merchants. There is significant depth of data within the ecosystem. This position allows you to democratize credit for deserving consumers and merchants. India's largest digital lending story is brewing here. It presents your opportunity to be a part of that story.

What you'll do

• Meet the bar Practical notes