Associate - Affiliate Marketing

About the role

We are looking for a motivated individual to develop our affiliate program by partnering with regional content creators. You will focus on driving new user growth by managing relationships with influencers across various social media platforms. In this capacity, you will own the end-to-end lifecycle of creator partnerships, from initial discovery to performance reporting. You are expected to take full ownership of identifying high-potential partners and converting them into active contributors within the program. The role requires you to independently manage multiple workflows simultaneously while maintaining strict attention to detail. You will be the primary liaison between the performance marketing team and the creator community in your assigned region. Success in this position will be measured by your ability to build a sustainable pipeline of content partners that deliver scalable user acquisition. This position is critical for expanding our reach into diverse regional markets and establishing a robust creator ecosystem that supports our user growth objectives. You will be responsible for translating business goals into actionable outreach strategies that resonate with local audiences.

Key facts

What you'll do

• Find and vet regional influencers, YouTubers, and Instagram creators for our affiliate program.
• Use social media and search engines to identify potential partners based on audience relevance and performance.
• Organize creator databases categorized by language, location, content niche, and engagement metrics.
• Manage communication with creators via WhatsApp, email, Instagram DMs, and phone calls.
• Oversee the end-to-end process including project briefs, scheduling, link distribution, and content verification.
• Document campaign progress and creator data using Excel or Google Sheets.
• Monitor daily metrics such as clicks, app installs, and acquisition costs per creator.
• Provide weekly reports detailing outreach efforts, onboarding status, and overall campaign results.
• Conduct ongoing analysis of creator performance to optimize outreach and budget allocation.
• Collaborate with internal stakeholders to align affiliate campaigns with broader marketing objectives.
• Track competitor activities and creator trends to identify new opportunities for growth.
• Maintain compliance with platform guidelines and company policies during all outreach activities.
• Coordinate content review sessions to ensure brand alignment and message accuracy.
• Update process documentation to reflect best practices and lessons learned from active campaigns.
• Negotiate terms and manage contractual aspects of partnerships where applicable.
• Identify and propose new creator categories to diversify the affiliate network.

Requirements

• Proficiency in the assigned regional language.
• Strong knowledge of local culture and the regional creator landscape.
• Ability to conduct independent online research to build outreach lists.
• Competence in using Excel, Google Sheets, email, and WhatsApp for daily tasks.
• Self-motivated mindset with the ability to meet monthly performance targets.
• This role is open to freshers and experienced candidates.
• Capacity to work with minimal supervision while adhering to internal deadlines.
• Willingness to adapt strategies based on real-time performance data and market feedback.
• Detail-oriented approach to ensure accuracy in data entry and reporting activities.
• Effective written and verbal communication skills for professional interaction with creators.
• Strong organizational skills to manage multiple tasks and deadlines efficiently.
• Basic understanding of digital marketing principles and affiliate marketing concepts.
• Ability to interpret data and translate insights into actionable outreach plans.

Nice to have

• An existing network of content creators.

Skills & tools

• Excel
• Google Sheets
• Social Media Platforms (YouTube, Instagram)
• Influencer Outreach
• Data Reporting

Practical notes

• You will be expected to prioritize creators based on their ability to drive actual business results rather than just follower counts.
• You will work standard office hours in a full-time on-roll engagement located in Noida, Uttar Pradesh.
• The role requires consistent communication with creators across multiple digital channels on a daily basis.
• You must adhere to internal compliance policies and platform guidelines in all outreach activities.
• Regular attendance and timely submission of performance reports are essential responsibilities.
• This position involves frequent use of spreadsheets and content platforms to track and analyze campaign metrics.
• You will participate in internal meetings to discuss campaign progress and strategic adjustments.
• The successful candidate will manage a high volume of partner outreach while maintaining quality standards.
• You will be responsible for maintaining the accuracy and integrity of creator data on an ongoing basis.
• This role supports the broader objective of building a scalable and efficient affiliate network across key regional markets.
• You will work closely with cross-functional teams to ensure alignment between affiliate activities and company goals.
• The position demands a proactive approach to identifying trends and adjusting strategies to maximize user acquisition.
• Performance in this role will be evaluated based on the quality of partnerships formed and the results they generate.
• You should be comfortable operating in a fast-paced environment with evolving priorities.
• Strong analytical skills will be used to review campaign outcomes and inform future decisions.
• Excellent time management will be required to balance multiple ongoing workflows.
• The role provides opportunities for professional growth within the performance marketing and creator ecosystem space.
• You will contribute directly to the expansion of the affiliate network by engaging diverse categories of creators.
• Success in this position will be defined by your capacity to build long-term, productive relationships with regional partners.
• You will play a key role in implementing outreach strategies that align with the company's user growth targets.
• The position requires resilience and adaptability when managing fluctuating creator interest and market conditions.
• You will maintain detailed records of all interactions and outcomes to support ongoing optimization efforts.
• The role involves coordinating with internal teams to resolve any issues that arise during campaign execution.
• You will be expected to keep up with changes in social media algorithms and platform policies that may impact outreach strategies.
• The position contributes to the development of a structured and data-driven creator partnership framework.
• You will help identify gaps in the current network and propose initiatives to fill those gaps effectively.
• The role requires a disciplined approach to tracking deliverables and meeting established performance benchmarks.
• You will support the continuous improvement of affiliate operations through feedback and process refinement.
• This position is integral to scaling the performance marketing efforts across diverse regional segments.
• You will ensure that all creator collaborations remain aligned with brand values and campaign objectives.
• The role encourages innovation in how partnerships are structured and managed to achieve superior results.
• You will be expected to present insights and recommendations based on performance data to relevant stakeholders.
• The position supports the long-term vision of establishing a robust and scalable creator-driven growth model.
• You will play a part in monitoring the competitive landscape to ensure our affiliate program remains impactful.
• The role requires a high level of integrity and adherence to ethical standards in all creator interactions.
• You will contribute to the creation of best-in-class practices for managing regional creator partnerships.
• The position offers exposure to end-to-end performance marketing and direct impact on user acquisition metrics.
• You will be expected to manage expectations and maintain strong relationships with both internal and external partners.
• The role demands consistent follow-up and proactive communication to ensure smooth campaign execution.
• You will support the evaluation of new tools and processes to enhance the efficiency of affiliate operations.
• This position plays a key role in driving sustainable growth through strategic creator partnerships.
• You will be expected to maintain a high level of professionalism in all interactions with creators and stakeholders.
• The role contributes to the overall success of the marketing team by delivering measurable results through effective affiliate strategies.