Marketing Manager, Content Creation & Social Media

About the role

As the Marketing Manager focusing on Content Creation and Social Media at Payrange, you will play a role in shaping the company's online presence and brand narrative. This position requires a creative thinker who can develop engaging content strategies and execute social media campaigns that resonate with our target audience. You will collaborate with various teams to ensure that our marketing efforts align with our business objectives and effectively communicate our value proposition to customers.

Key facts

What you'll do

• Develop and implement a comprehensive content strategy that aligns with Payrange's marketing goals and enhances brand visibility.
• Create compelling and informative content for various platforms, including blogs, social media, email newsletters, and the company website.
• Manage and curate Payrange's social media channels, ensuring consistent messaging and engagement with followers.
• Analyze and report on the performance of content and social media campaigns, using insights to refine strategies and improve engagement.
• Collaborate with cross-functional teams, including product development and sales, to gather insights and create content that supports product launches and promotions.
• Stay updated on industry trends and competitor activities to identify opportunities for content innovation and differentiation.
• Develop and maintain a content calendar to ensure timely delivery of marketing materials and campaigns.
• Engage with our audience through social media interactions, responding to comments and messages to foster community and brand loyalty.
• Coordinate with graphic designers and other creative professionals to produce visually appealing content that aligns with our brand identity.
• Conduct keyword research and implement SEO best practices to enhance the visibility of our online content.
• Organize and participate in marketing events and webinars to promote Payrange's products and services.
• Monitor and manage the marketing budget related to content creation and social media initiatives, ensuring efficient use of resources.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in content marketing, social media management, or a similar role.
• Proven track record of developing successful content strategies that drive engagement and conversions.
• Strong writing and editing skills, with the ability to create engaging content tailored to different audiences.
• Familiarity with social media platforms, analytics tools, and content management systems.
• Experience with SEO strategies and best practices to optimize content for search engines.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• Strong analytical skills to interpret data and make informed decisions based on performance metrics.
• Ability to work collaboratively in a fast-paced environment and adapt to changing priorities.

Nice to have

• Experience in the technology or fintech industry is a plus.
• Knowledge of graphic design tools such as Adobe Creative Suite or Canva.
• Familiarity with email marketing platforms and automation tools.
• Previous experience in managing a team or mentoring junior staff members.
• Understanding of video content creation and editing.

Skills & tools

• Proficient in social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Strong command of Google Analytics and other data analysis tools to track and measure content performance.
• Experience with WordPress or similar content management systems.
• Knowledge of HTML and basic web design principles is advantageous.
• Familiarity with project management tools like Trello, Asana, or Monday.com.

Practical notes

• The position is based in Portland, Oregon, and may require occasional travel for events or meetings.
• Salary is competitive and commensurate with experience, with additional benefits offered.
• Payrange is committed to creating a diverse and inclusive work environment and encourages applicants from all backgrounds to apply.
• This role may require flexibility in working hours to accommodate different time zones for global audiences.

If you are about content creation and social media and are looking to make a significant impact in a growing company, we invite you to apply for this at Payrange. Join us in revolutionizing the way people interact with technology in their everyday lives.