Country Marketing Manager
Job description
About the role
The role manages brand strategy and customer acquisition for Payjoy's operations in Indonesia. It defines how the company presents itself to partners and consumers across a multi-island market. You will own the end-to-end marketing strategy that connects the brand to local audiences and communities in a complex, archipelagic environment. This position ensures that brand narratives remain consistent across customer and partner touchpoints while respecting local nuances. You will translate high-level business goals into integrated campaigns that drive device usage, partner engagement, and revenue growth. The role requires close cooperation with Sales, Partnerships, CX, Collections, Risk, Product, and Operations to align on shared objectives. You will demonstrate ownership of country-level marketing strategy, budgets, agencies, and commercial targets with measurable outcomes.
Key facts
What you'll do
Brand narratives are aligned with messages across customer and partner touchpoints. This alignment serves partners and consumers across a diverse, multi-island market.
Indonesian market insights guide the development and execution of campaigns targeting customer acquisition, brand awareness, and revenue growth. These campaigns are designed to meet local audience expectations and business goals.
Collaboration with these partners expands reach and drives device usage.
Consistent execution supports customer experience and brand recognition in key markets.
These activities connect the brand with local audiences and communities.
This cooperation ensures that marketing programs align with business and regulatory needs.
You will manage integrated campaign execution across retail, partner, digital, social, and PR channels in Indonesia. This capability ensures coherent messaging and effective reach across all touchpoints.
You will leverage deep understanding of the Indonesian consumer landscape, brand building, point-of-sale marketing, digital acquisition, and local customer behaviour. This knowledge informs relevant and effective strategies.
You will coordinate effectively with cross-functional stakeholders, agencies, media partners, creators, and external commercial partners. Strong coordination skills keep initiatives on schedule and on brand.
You will apply experience in fintech, telecommunications, smartphone/device retail, e-commerce, or consumer technology in Indonesia. Such experience brings context for campaigns and product usage.
You will utilize project management, communication, budget management, and analytical skills to execute across multiple regions in a fast-paced environment. These skills enable teams to adapt to shifting priorities and deadlines.
You will translate customer and channel insights into measurable marketing activity that drives market growth and commercial outcomes. Insights are turned into actions that improve performance and results.
Requirements
A Bachelor's degree in Marketing, Business, Communications, or a related field is required. This academic background provides foundational knowledge for the role.
6-9 years of experience in marketing, trade marketing, brand management, or partner marketing is required, with demonstrated ownership of country-level marketing strategy, budgets, agencies and commercial targets. Candidates must show a record of managing significant marketing programs.
Integrated campaign management across retail, partner, digital, social, and PR channels in Indonesia is required. This capability ensures coherent messaging and effective reach across all touchpoints.
Understanding of the Indonesian consumer landscape, brand building, point-of-sale marketing, digital acquisition, and local customer behaviour is required. This knowledge informs relevant and effective strategies.
Effective management of cross-functional stakeholders, agencies, media partners, creators, and external commercial partners is demonstrated. Strong coordination skills keep initiatives on schedule and on brand.
Experience in fintech, telecommunications, smartphone/device retail, e-commerce, or consumer technology in Indonesia is preferred. Such experience brings context for campaigns and product usage.
Project management, communication, budget management, and analytical skills are required to execute across multiple regions in a fast-paced environment. These skills enable teams to adapt to shifting priorities and deadlines.
Translation of customer and channel insights into measurable marketing activity that drives market growth and commercial outcomes is required. Insights are turned into actions that improve performance and results.
Nice to have
Experience in fintech, telecommunications, smartphone/device retail, e-commerce, or consumer technology in Indonesia is preferred. Such experience brings context for campaigns and product usage.
Practical notes
Employment is at-will; roles and responsibilities may evolve.
Typical interview steps
Data interviews commonly include a SQL or coding exercise, a statistics question, and a case study. Candidates may be asked to design a metric, interpret an experiment, or build a small model. Some companies give a take-home analysis. Expect questions about past projects and the business impact of your work. Interviewers often evaluate how you communicate uncertainty and business impact, not only the math. Bringing a clean write-up of a past analysis to the interview is well received.