Product Manager, Ad Tech Platform

About the role

Join PatientPoint as a Product Manager dedicated to our Ad Tech Platform, where you will be instrumental in shaping innovative advertising solutions within the healthcare sector. In this role, you will oversee the development and enhancement of our ad technology products, working closely with cross-functional teams to deliver impactful features that improve campaign performance and patient engagement. This position offers a unique opportunity to influence healthcare communication strategies on a national scale, ensuring that healthcare providers and patients benefit from more effective digital advertising experiences. The role is based on-site at our US office location, requiring your presence at the office to collaborate effectively with team members and stakeholders.

Key facts

What you'll do

• Lead the management and strategic development of a specific segment within the Ad Tech platform, ensuring alignment with overall company goals and client needs.
• Develop, maintain, and communicate a comprehensive product roadmap that prioritizes features and improvements based on business impact, technical feasibility, and stakeholder input.
• Collaborate with stakeholders across multiple teams - including AdOps, Sales, Engineering, Analytics, and Data - to understand their needs, challenges, and opportunities for product enhancement.
• Translate complex business requirements, operational workflows, and technical specifications into clear, actionable product features and user stories.
• Conduct thorough product discovery activities, including market research, user interviews, and data analysis, to identify new opportunities for innovation and efficiency.
• Manage the product backlog, ensuring that development efforts are focused on high-impact features that deliver measurable value.
• Drive the design and implementation of system improvements aimed at increasing the efficiency, scalability, and reliability of ad campaigns and related processes.
• Prioritize initiatives by assessing their potential impact on campaign delivery, client satisfaction, and operational workflows, balancing short-term wins with long-term strategic goals.
• Use data analytics and experimentation to evaluate product performance, establish success metrics, and inform iterative improvements.
• Collaborate with engineering teams to define technical requirements, ensure timely delivery, and maintain high-quality standards.
• Facilitate communication between technical teams and non-technical stakeholders to ensure clarity, alignment, and shared understanding of project goals.
• Identify inefficiencies or bottlenecks in current workflows, and develop solutions to streamline processes related to campaign management, pricing, delivery, and demand generation.
• Ensure compliance with relevant standards and regulations, especially in the context of healthcare advertising and digital health solutions.
• Monitor industry trends and emerging technologies in ad tech and healthcare to keep the product competitive and innovative.
• Maintain a focus on delivering measurable improvements in product performance, user experience, and operational efficiency.
• Support the onboarding and training of team members and stakeholders on new features and processes.
• Prepare and present regular updates on product progress, challenges, and upcoming initiatives to leadership and stakeholders.

Requirements

• A minimum of 5 years of experience in product management, with a proven track record managing ad tech products or platforms.
• Demonstrated ability to develop and execute product roadmaps that align with strategic business objectives.
• Strong analytical skills, with experience using data to drive decision-making and measure success.
• Excellent communication skills, capable of translating complex technical concepts into understandable language for diverse audiences.
• Proven experience working with cross-functional teams, including engineering, sales, operations, and analytics.
• Ability to prioritize initiatives based on impact, feasibility, and strategic importance, balancing multiple competing demands.
• Experience managing product backlogs, defining user stories, and working within Agile development frameworks.
• Familiarity with digital advertising workflows, campaign management, and programmatic demand is highly desirable.
• Knowledge of healthcare or digital health technologies is a plus, but not required.
• Ability to work in a fast-paced environment, adapt to changing priorities, and manage multiple projects simultaneously.
• Strong problem-solving skills and a proactive approach to identifying and resolving issues.

Nice to have

• Experience with healthcare compliance standards and regulations related to digital advertising.
• Familiarity with data privacy and security considerations within healthcare advertising.
• Knowledge of healthcare industry trends and the digital health landscape.
• Experience working with healthcare providers or patient engagement platforms.
• Understanding of emerging trends in ad tech, such as AI-driven targeting or programmatic innovations.

Skills & tools

• Proficiency with product management tools and methodologies, such as Jira, Confluence, or similar platforms.
• Strong understanding of data analytics tools and metrics tracking to evaluate product performance.
• Experience with Agile development processes and sprint planning.
• Ability to analyze large datasets and derive actionable insights.
• Excellent organizational skills and attention to detail.
• Effective communication and stakeholder management skills.

Practical notes

• This role is on-site at our US office location; minimal travel is expected, estimated at less than 10%.
• PatientPoint offers a competitive salary and benefits package, including health insurance, paid time off, and flexible work arrangements.
• The position is full-time and involves working closely with various teams to ensure the successful delivery of product features.
• Applications are accepted on a rolling basis until the position is filled, so early application is encouraged.
• Candidates should be prepared to demonstrate their experience managing ad tech products and their ability to collaborate across diverse teams.