VP of Marketing- San Francisco HQ

About the role

Orb is currently searching for a dynamic and tactical marketing executive to spearhead our upcoming expansion phase following our strategic integration with Adyen. In this pivotal leadership position, you will take full ownership of our end-to-end marketing strategy, pivoting our operational focus from a primarily inbound-driven framework toward a high-impact, sophisticated outbound and account-based marketing (ABM) methodology. We are looking for a dedicated builder who possesses the unique ability to both architect high-level strategy and roll up their sleeves to execute campaigns, all while fostering deep collaboration with our 2,000-person global sales force to maximize our revenue footprint.

Key facts

What you'll do

• Oversee and direct our comprehensive integrated marketing strategy, encompassing digital channels, our online web presence, paid media investments, and overarching brand creative direction.
• Architect and deploy high-performance demand generation initiatives specifically designed to catalyze and accelerate pipeline growth.
• Construct and operationalize a robust co-sell and partner marketing framework that functions in seamless tandem with the extensive Adyen global sales organization.
• Lead the strategic transition of our current revenue model to incorporate a balanced, diversified mix of outbound prospecting and targeted account-based marketing tactics.
• Manage the full spectrum of funnel campaigns, ranging from high-visibility brand awareness initiatives to highly curated, targeted industry events.
• Synchronize all marketing activities with core product roadmaps and sales objectives to guarantee a measurable, direct contribution to our bottom-line revenue.
• Serve as a primary bridge between the product, sales, and marketing departments to ensure messaging consistency and operational alignment.
• Mentor and develop the marketing team, fostering a culture of data-driven decision-making and rapid experimentation.
• Analyze performance metrics and KPIs to refine our go-to-market approach continuously, ensuring that every dollar spent is optimized for maximum ROI.
• Represent the Orb brand at key industry conferences and executive forums to strengthen our market position and thought leadership.

Requirements

• Demonstrated track record of success as a full-funnel marketing leader with the capacity to manage both global brand positioning and tactical, granular demand generation.
• Extensive professional background in architecting, building, and scaling outbound sales motions and complex account-based marketing programs.
• A hands-on operational mindset; you must be comfortable diving into the details and executing tasks rather than strictly managing from a high-level distance.
• Proven ability to build deep, productive partnerships with sales leadership and product teams to drive pipeline velocity and conversion.
• Exceptional communication and interpersonal skills, with the ability to influence cross-functional stakeholders across a global organization.
• A high degree of adaptability and a willingness to travel both domestically and internationally as required to support business development and partner initiatives.
• Strategic thinker with a strong analytical foundation, capable of translating complex market data into actionable marketing campaigns.

Nice to have

• Prior exposure to product marketing as a secondary area of expertise, particularly in B2B SaaS environments.
• Experience working within a high-growth startup or a company undergoing a major organizational integration.
• Familiarity with the fintech or payments ecosystem, given our current partnership landscape.
• Experience managing budgets exceeding several million dollars annually.

Skills & tools

• Demand generation and pipeline acceleration
• Integrated marketing strategy development
• Account-based marketing (ABM) execution
• Digital, web, and social media marketing
• Paid advertising and performance media
• Brand development and creative strategy
• Partner and co-sell marketing frameworks
• CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)

Practical notes

• We provide a comprehensive benefits package, including premium medical, dental, and vision insurance coverage.
• Employees receive a One Medical membership and access to a robust 401k retirement plan.
• Our time-off policy includes unlimited PTO, supplemented by a company-wide shutdown during the week between Christmas and New Year.
• We support families with 16 weeks of fully paid parental leave, during which equity vesting continues uninterrupted.
• Additional perks include a monthly commuter stipend, high-quality catered office lunches, and a dedicated annual budget for professional learning and development.
• Orb is an equal opportunity employer; we are deeply committed to cultivating a diverse, inclusive, and equitable workplace for all employees.

About the company

Orb is redefining what billing software can be, turning one of the most complex parts of running a business into a strategic driver of growth. We're building the revenue design platform that helps teams automate billing, evolve pricing, and grow revenue with confidence.