Marketing Operations Manager

About the role

You will architect and own the end to end marketing operations infrastructure that powers Numeral's go to market engine. This role demands a systems thinker who will design scalable processes and technology to automate multi segment buyer journeys. You will manage the marketing technology stack and ensure every workflow, data flow, and integration is reliable, compliant, and built to scale. You will own the operational backbone that turns marketing strategy into measurable pipeline and revenue outcomes. In this hands on position, you will audit, optimize, and iterate on systems to eliminate manual work and drive efficiency. You will partner closely with RevOps, GTM leaders, and product teams to align data models, lead definitions, and automation rules. If you are a builder who thrives on owning complex operational problems, this is your chance to define the marketing operations function from scratch.

Key facts

What you'll do

Architect and maintain scalable marketing automation systems that support multi segment buyer journeys from individual practitioners through enterprise accounts.

Continuously audit, debug, and optimize systems to ensure accuracy, scalability, and alignment with business goals; proactively identify technical debt and remediate it.

Contribute to the evolution of marketing technology by proposing and piloting new tools or workflow innovations.

Maintain system health and compliance, including workflow optimization, data hygiene, email deliverability, and consent management.

Manage data enrichment, identity resolution, and system integrations across marketing and sales platforms to ensure a consistent, accurate view of every contact and account.

Own marketing data architecture, campaign taxonomy, and documentation, and continually enhance lead scoring, routing, and lifecycle automation; your systems thinking will power efficient pipeline and revenue growth.

Work alongside RevOps to support the Salesforce data model, maintain the integration of marketing systems, and ensure data integrity and CRM quality.

Analyze campaign and lead performance, conversion rates, and deliver actionable insights with clear recommendations for improvement.

Collaborate on lifecycle stage definitions, lead scoring models, routing logic, and SLAs to ensure marketing contribution to pipeline is measurable and optimized.

Iterate and improve lead structures and lead scoring, conversional signals, assist in automating assignment processes, and maintain data quality in top of funnel data capture.

Manage the modern demand gen waterfall and business development cadence to monitor lead quality and conversion rates.

Oversee marketing specific CRM requests, conversion signals, troubleshoot issues, and manage lead to opportunity workflows.

Own the architecture and performance of the inbound pipeline, including forms, routing logic, and sales handoff workflows.

Partner with GTM leaders to define and enforce lead lifecycle stages, SLAs, and qualification criteria; build the systems that make compliance automatic rather than manual.

Conduct regular systems audits and produce actionable recommendations; operate with a bias toward automation and away from recurring manual work.

Create and mature reports and attribution capabilities to deliver clear information and practical insights; your work will provide the heartbeat of our GTM intelligence.

Define and govern marketing metric definitions in alignment with the Head of Growth; flag and resolve discrepancies proactively.

Document all systems, workflows, and processes with the rigor required for a team of one: if it is not documented, it is not maintained.

Requirements

You have 8 plus years of marketing operations or similar systems and process ownership experience in a B2B environment.

You have deep experience with marketing automation platforms and have managed a stack that includes CRM, email, ads, and analytics tools.

You are fluent in SQL and comfortable writing queries to explore, transform, and validate data used for reporting and segmentation.

You have a strong understanding of lead lifecycle management, including lead scoring, routing, and conversion attribution.

You have managed consent and compliance processes related to marketing data and campaigns.

You have experience building and maintaining integrations between marketing systems and data sources.

You have a documented history of creating and maintaining operational documentation that enables others to operate the system.

You are comfortable working in a fast moving startup environment where priorities shift and ambiguity is common.

Nice to have

Experience with data visualization tools and building dashboards for marketing performance.

Experience with payment and billing systems relevant to SaaS revenue operations.

Practical notes

This role is full time based in our headquarters in San Francisco, California.

We do not sponsor visas for this role at this time.

No specific working hours are mandated beyond standard full time expectations.

There is no travel required for this position.

Applications will be reviewed on a rolling basis until the role is filled.