Campaign Marketing Lead

About the role

This position owns the end to end strategy and execution of campaign marketing for the automotive business unit at Nova Credit. The hire translates complex cash flow data into clear value propositions that resonate specifically with automotive lenders and dealers. You will architect and own the narrative arc of our automotive brand, ensuring consistency and impact across every touchpoint. The role requires a blend of analytical rigor and creative storytelling to turn raw applicant data into compelling, human centered stories. You will act as the primary architect of our presence at industry events, managing visibility and lead generation from concept to post event analysis. Collaboration with cross functional partners is central, as you align campaign objectives with Sales, Partnerships, Product, and Design to drive unified outcomes. You will iterate quickly on campaigns, using performance data to double down on what works and refine what does not. Ultimately, this role builds scalable programing that establishes Nova Credit as a thought leader and trusted partner in the auto finance ecosystem.

Key facts

What you'll do

Automotive lenders and dealers receive clear value propositions derived from complex applicant data concepts, articulated through precise messaging and narrative frameworks.

Nova Credit's presence at 1 to 5 major industry conferences is managed end to end to strengthen brand visibility and generate qualified leads, including pre event promotion, onsite execution, and post event follow up.

Flagship content pieces for core audiences, including Automotive Lenders and Dealers, are developed to demonstrate solution value, using data, case studies, and strategic storytelling.

Speakers, sessions, and attendee engagement for the Cash Flow Intelligence Summit automotive track are coordinated, from speaker outreach and briefing to on site facilitation and measurement.

Relationship building with partner marketing teams enables amplified reach and credibility, fostering co marketing initiatives and aligned go to market efforts.

A regional roadshow strategy is designed and iterated to create replicable event formats for dealers, lenders, and platform partners, ensuring consistent execution across markets.

The Nova Credit website is redesigned with a focus on clarity and conversion for automotive audiences, optimizing messaging, navigation, and calls to action.

Data informed narratives highlight Nova Credit's solutions to drive thought leadership across the auto ecosystem, using insights to guide content topics, channels, and timing.

Campaign performance is measured through defined KPIs, allowing for continuous optimization of messaging, channels, and creative based on quantitative and qualitative results.

Experiments across email, paid ads, search, and social are planned and executed on a weekly cadence, with successful tactics scaled and underperformers refined or retired.

Cross functional projects are owned end to end, requiring deep collaboration with Sales, Partnerships, Product, and Design to ensure alignment on goals, timelines, and deliverables.

Insights from market feedback, sales data, and user behavior are synthesized into actionable recommendations that shape future campaign themes and content priorities.

Stakeholders are kept informed through clear reporting on campaign outcomes, learnings, and opportunities, supporting data driven decisions at leadership levels.

You identify and mitigate risks in campaign execution, including regulatory considerations and brand alignment, ensuring all materials meet Nova Credit standards.

Requirements

The posting states a pay range of $126650 to $153900.4 to 8 years of experience in B2B growth or campaign marketing, with a track record of creating campaigns that drive business outcomes.

Experience in auto lending marketing is preferred to ensure relevance to industry specific nuances and buyer expectations.

Exceptional storytelling and writing skills translate technical applicant data concepts into accessible, compelling narratives for diverse audiences.

Event marketing experience, including conference presence, speaking engagement coordination, and roadshow execution, maintains consistent brand presence.

Cross functional collaboration skills work effectively with Sales, Partnerships, Product, and Design teams to align campaign objectives.

A data informed mindset measures content performance, optimizes based on metrics, and demonstrates marketing impact on pipeline and adoption.

A self starter mentality thrives in ambiguity and builds programs from concept to execution in a fast paced environment.

Visual design sensibility or the ability to provide clear creative direction to designers supports high quality campaign assets.

Practical notes

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Questions to ask

Useful questions for the interview: what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works. Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable. Questions about the manager's priorities are especially valued.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.