Growth and Demand Gen Lead

About the role

Nivoda is on the lookout for a Growth and Demand Generation Lead to take charge of our initiatives aimed at attracting and onboarding new jeweler clients. This role is highly hands-on, focusing on the management of paid advertising, search engine optimization (SEO), and account-based marketing strategies. Your main goal will be to identify, develop, and expand repeatable channels that reliably produce qualified leads, thereby establishing a strong acquisition engine for the company.

Key facts

What you'll do

• Take the lead in acquiring new customers by crafting and executing comprehensive demand generation strategies across multiple channels.
• Manage and optimize paid media campaigns, with an initial focus on Google and Meta platforms to maximize reach and engagement.
• Identify and nurture scalable channels that consistently yield qualified leads, focusing on sustainable growth rather than one-off campaigns.
• Improve our visibility in search engines and answer engines to attract jewelers looking for effective solutions.
• Design and implement targeted account-based marketing programs aimed at high-priority prospective clients to enhance engagement.
• Drive customer acquisition through value-driven initiatives, allocating resources to create helpful tools and content that foster relationships and encourage sign-ups.
• Collaborate closely with our attribution systems from the beginning, working alongside data and go-to-market engineering teams to ensure all channels are measurable and accountable.
• Facilitate a seamless transition of qualified leads to the Sales Development Representative (SDR) team while monitoring channel performance through to successful customer acquisition.
• Enhance the team's methodology for testing and scaling growth initiatives, ensuring continuous improvement.
• Provide clear reporting on the effectiveness of various channels, discontinuing underperforming strategies and reallocating resources to those that show success.

Requirements

• A minimum of 5 years of experience in growth or demand generation, showcasing a successful track record in building and scaling acquisition channels.
• Proven expertise in managing advertising campaigns on Google and Meta platforms, with a hands-on approach.
• Experience across a variety of acquisition channels, including paid media, SEO, account-based marketing, lifecycle marketing, or innovative experimental strategies.
• Ability to conceptualize and articulate repeatable, measurable, and scalable systems, explaining the rationale behind successful outcomes.
• Proficiency in attribution and analytics, leveraging data to guide decisions and support strategic initiatives.
• Comfortable working as an individual contributor within a small team, capable of establishing processes where none exist, with aspirations to lead in the future.
• A strong inclination towards action, emphasizing experimentation, measurement, learning, and iterative improvement.
• Willingness to embrace AI and modern tools to improve operational efficiency.

Nice to have

• Previous experience in acquiring small business owners, retailers, or trade audiences, which would be beneficial.
• Familiarity with marketplace, self-service, or product-led growth models that can enhance our approach.
• Knowledge of tools such as Google Ads, Meta, HubSpot, Salesforce, Clay, and Mixpanel, which would be advantageous.
• Experience with value-driven or content-focused acquisition strategies that align with our goals.
• Comprehensive understanding of SEO and answer engine optimization, especially in the context of AI-driven search technologies.

Skills & tools

• Google Ads
• Meta Ads
• Search Engine Optimization (SEO)
• Account-Based Marketing (ABM)
• Analytics platforms
• Attribution modeling

Practical notes

• This position is fully remote, catering to candidates within European timezones.
• We offer an unlimited holiday allowance to promote work-life balance.
• We encourage all candidates to apply, even if they do not meet every single requirement, as we value potential and mindset highly.
• Please submit your CV in English to be considered for this role.

About the company

Nivoda is a global B2B diamond and gemstone marketplace, providing jewellery retailers with access to competitive, high-quality diamond supplies. Recognised for its operational efficiency and commitment to customer success, Nivoda helps businesses grow profitably by minimising inventory risks and optimising the supply chain.