Senior Content and Social Media Manager

About the role

We are seeking a highly creative and strategic individual to take charge of our social media channels and lead our marketing campaigns. This role is essential for shaping and communicating our brand narrative across multiple platforms, ensuring that our messaging remains consistent, engaging, and aligned with our overall business objectives. You will be responsible for developing compelling content that resonates with our target audience, primarily independent jewelers, and for executing campaigns that drive growth and engagement. The ideal candidate will have a strong background in social media management, content creation, and marketing strategy, with a passion for storytelling and a keen eye for analytics to measure success and optimize efforts.

Key facts

What you'll do

• Manage all social media channels, including developing overall strategies, planning content calendars, creating and scheduling posts, and engaging with the community, with a particular focus on Instagram.
• Lead the creative direction for marketing initiatives, conceptualizing stories, campaigns, and content themes, and ensuring their cohesive execution across various touchpoints.
• Maintain and update the content calendar regularly, coordinating across platforms to deliver a unified and strategic campaign narrative that supports brand growth.
• Oversee the entire campaign process from start to finish, including briefing creative teams, scheduling content, creating assets, launching campaigns, and analyzing results to inform future strategies.
• Administer "The Modern Jewellers Playbook" newsletter, managing its schedule, content, and integration with broader marketing efforts, ensuring it reaches and engages the target audience effectively.
• Transform key content pieces such as interviews, guides, and educational materials into shareable social media content, including short videos, graphics, and posts that maximize reach and engagement.
• Write compelling, human-sounding social media copy and short-form content that captures attention, encourages interaction, and authentically speaks to independent jewelers and small business owners.
• Collaborate closely with designers, videographers, and other creative partners to produce high-quality visual and video content, ensuring consistency with brand voice and campaign goals.
• Work with paid media specialists to amplify successful content, optimize ad campaigns, and reach targeted audiences effectively.
• Act as a central point of connection for all marketing activities, ensuring that events, campaigns, and content efforts are integrated and aligned with overall brand strategy.
• Monitor and analyze content performance across social media channels using analytics tools, identifying high-performing content and areas for improvement.
• Use insights from data to refine the content calendar, improve engagement rates, and increase overall effectiveness of marketing campaigns.
• Stay updated on social media trends, platform updates, and emerging tools, including AI-driven content creation tools, to continually enhance content quality and productivity.
• Contribute to the development of marketing strategies that support company growth, brand awareness, and community engagement within the jewelry industry.

Requirements

• A minimum of 4 years of experience managing social media and content for a brand, demonstrating ownership of channels and campaigns from conception to execution.
• Proven ability to craft compelling stories and translate ideas into engaging posts, emails, threads, reels, and other short-form content.
• A strong portfolio showcasing social media work, including channels you have grown and campaigns you have led or contributed to significantly.
• Excellent writing skills, capable of producing clear, authentic, and human-sounding content quickly and efficiently.
• Strong project management skills, with experience managing content calendars, coordinating multiple campaigns, and meeting deadlines consistently.
• Willingness to work hands-on within a small team environment, taking initiative and helping establish processes and workflows as needed.
• Familiarity with modern social media tools, content creation software, and analytics platforms, with an openness to integrating AI tools to enhance productivity and content quality.
• An analytical mindset, with the ability to interpret performance data, identify trends, and make data-driven decisions to optimize content strategies.
• Excellent communication and collaboration skills, capable of working effectively with designers, videographers, and marketing team members.
• A proactive attitude, with a passion for learning new skills and staying ahead of social media trends relevant to the jewelry industry and small business marketing.

Nice to have

• Knowledge or experience within the jewelry industry, understanding its unique audience and market dynamics.
• Experience marketing to small business owners, retailers, or trade/craft audiences, with insights into their needs and preferences.
• Hands-on experience in short-form video creation, editing, or directing videos for social media platforms.
• Past experience managing email marketing or newsletter programs, with an understanding of email engagement metrics.
• Background in community building, either online or offline, fostering relationships and engagement within niche audiences.
• Familiarity with online or offline event promotion, and integrating event content into social media campaigns.

Skills & tools

• Proficiency with social media platforms, especially Instagram, and familiarity with other channels like Facebook, Twitter, or LinkedIn.
• Experience with content calendar management tools such as Trello, Asana, or similar platforms.
• Knowledge of AI tools for content creation, editing, and productivity enhancement.
• Experience with analytics and performance tracking tools like Google Analytics, native social media insights, or third-party platforms.
• Basic graphic design skills or familiarity with design tools such as Canva or Adobe Creative Suite are a plus.
• Ability to adapt quickly to new tools and platforms, staying current with social media innovations.

Practical notes

• This is a remote position within European timezones, allowing flexibility in working hours.
• We offer flexible working hours, unlimited holiday allowance, and opportunities for professional development and growth within the company.
• Nivoda is committed to diversity and inclusion and is an equal opportunity employer. We encourage applications from candidates of all backgrounds, even if you do not meet every single requirement listed.
• Please submit your CV in English, along with a portfolio or examples of your social media work and campaigns.
• The role involves working closely with a small, dynamic team, so proactive communication and collaboration are essential.
• While the compensation details are not specified, we value talent and dedication and aim to provide a competitive package aligned with experience.
• This position involves working on-site at our remote location within European timezones, with no mention of remote-only or hybrid arrangements outside the specified location.