Content & Storytelling Wizard
Job description
About the role
Essential businesses form the backbone of the economy, and each one needs a narrative that matches its impact. You will turn real operations into living stories across family-run HVAC teams, pest control operators, and wellness centers. This role requires you to listen deeply to complex field work and translate it into narratives that resonate with both operators and end customers. You will own the end-to-end story for featured people, ensuring their journeys and industry leadership are articulated with clarity and humanity. Your work will appear as video, longform articles, and social posts that position these heroes as trusted advisors in their communities. You will collaborate closely with operators to extract authentic details that make every piece feel grounded and credible. The role demands curiosity, patience, and the ability to synthesize messy field notes into clean, compelling arcs that serve the business and the people it serves.
Key facts
What you'll do
Conduct discovery interviews with essential service operators to map customer journeys and extract operational realities that inform narrative direction.
Translate complex field workflows into structured video scripts, longform articles, and social narratives that highlight the expertise of business owners.
Develop and maintain an organic presence on Facebook, LinkedIn, and YouTube using a playbook that defines consistent brand behavior and voice.
Create email flows, product documentation, and educational assets that help businesses realize more value from the platform and understand its capabilities.
Produce sales and marketing materials such as case studies, one-pagers, and battle cards that equip go-to-market teams to advance deals effectively.
Partner with data teams to surface insights about customer behavior and operational patterns that can be woven into future stories and content themes.
Design narrative frameworks that can be reused across industries while preserving the distinct voice of each operator and service context.
Coordinate with cross-functional stakeholders to align story arcs with product launches, policy changes, and customer success initiatives.
Maintain a living library of content assets and templates that support scalable storytelling without sacrificing authenticity.
Champion first principles thinking in every piece of content, ensuring that narratives are built on solid evidence and clear causality.
Continuously refine storytelling playbooks based on performance data, qualitative feedback, and evolving best practices within the field.
Own the full content lifecycle from research through production, distribution, and iteration, ensuring each piece meets high standards of clarity and impact.
Act as the narrative voice of the company in external-facing stories, ensuring alignment with brand values and strategic positioning.
Identify gaps in existing content and propose new formats or experiments that better serve both operators and the business over time.
Requirements
Clearance to work with confidential business data in essential services is necessary for this role.
The position may include travel to customer sites and expects consistent presence in San Francisco offices.
You must be eligible to work in the United States without sponsorship for this position at this time.
Candidates must have a demonstrated ability to work with sensitive operational and customer information in regulated environments.
You must commit to maintaining the confidentiality of customer data across all stages of content production.
A strong portfolio of past analyses and storytelling work matters more than degrees in many hiring decisions.
You must be comfortable interpreting quantitative information and translating it into qualitative narratives that non-technical audiences can understand.
Reliability and follow-through are essential, as this role interfaces directly with customer outcomes and internal decision-making processes.
Practical notes
Employment is at-will, and the company adheres to equal opportunity laws.
Typical interview steps
Data interviews commonly include a SQL or coding exercise, a statistics question, and a case study. Candidates may be asked to design a metric, interpret an experiment, or build a small model. Some companies give a take-home analysis. Expect questions about past projects and the business impact of your work. Interviewers often evaluate how you communicate uncertainty and business impact, not only the math. Bringing a clean write-up of a past analysis to the interview is well received.
Good to know
Content and storytelling in the physical economy rely on video, written narratives, and educational resources to bridge complex data with clear impact. Working with founders and operators from leading technology teams shapes how narratives are built and scaled. Refinement of first principles, craftsmanship, and fast execution define the standards for this role.
Questions to ask
Good questions to ask the employer in the interview: what does success look like in the first six months, how is the team structured, what is the current biggest challenge, and how are decisions made. Asking about growth paths and the review process is also well received. Employers expect questions, and good ones show preparation.
Career growth
Data careers grow toward senior analyst, staff data scientist, or data engineering lead. Many professionals specialize in machine learning, analytics, or infrastructure. Cross-functional work with product and engineering teams becomes more important at senior levels. The field changes quickly, so continuous learning is part of the job. Professionals who can translate numbers into decisions tend to advance fastest.
About the company
Netic is the AI revenue engine for essential services who are the backbone of the American economy. With $43M in funding from Founders Fund, Greylock, Hanabi, and Dylan Field who led our Series B, we helped our customers book hundreds of thousands of jobs across services industries in North America.