Senior Product Marketing Manager

About the role

The team defines how Nectar's platform is positioned and sold to customers and how the company wins in the market. It shapes product marketing as the company scales and aligns sales, product, and leadership on narrative and positioning.

Software engineers turn product ideas into working code. Engineers work in small teams, review each other's work, and ship in small batches. Most teams follow agile practices such as sprints and daily standups. Engineers also write tests, fix bugs, and improve performance. The field values clear communication as much as technical skill. Engineers spend part of every week on planning, code review, and debugging, not just writing new code. The ability to explain a technical decision in plain words separates strong engineers from the rest.

Key facts

What you'll do

Platform positioning and messaging are developed and refined for enterprise, mid-market, and emerging brand segments to communicate value to each audience. Competitive intelligence programs are built and battle cards are created to equip the sales team with clear differentiation.

Requirements

Four to seven years of product marketing experience, ideally in B2B SaaS, is required for this position. Experience owning positioning and messaging for a product or product line must be demonstrated. Strong experience partnering with sales teams to build sales enablement programs is necessary. The ability to conduct competitive analysis and translate insights into actionable positioning and strategy is required. Excellent writing, communication, and storytelling abilities must be evident. Comfort operating in ambiguous environments and building new functions in a fast-moving startup is expected. Strong collaboration skills across product, sales, and leadership teams are required.

Nice to have

Experience in martech, social media platforms, or commerce-related software is viewed as a plus. Experience working at a company through a Series A or Series B growth phase is valued. Experience launching AI-powered products or technical platforms is considered an advantage. Background working closely with enterprise sales teams is seen as beneficial.

Practical notes

Typical interview steps

Hiring for engineering roles usually starts with a recruiter screen, followed by one or two technical rounds. Candidates often solve a coding problem, discuss past projects, and answer system design questions. Some loops include a take-home task. Final rounds typically cover team fit and give candidates a chance to ask questions. Interviewers look for how you break down an unfamiliar problem, not just whether you reach the answer. Practicing a few problems aloud and reviewing your own past projects are the best preparation.

Good to know

Roles in social commerce and AI-native operating systems rely on tight alignment between product, marketing, and sales. Martech positions often require comfort with ambiguity and fast iteration in startup environments. Competitive intelligence and sales enablement are central to winning complex enterprise deals. Storytelling for fundraising and product launches depends on clear market narratives and data-backed positioning. Cross-functional collaboration across product, sales, and leadership is common in growth-stage companies.

Questions to ask

Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question. Keep the list short and pick the questions that matter most to you.

Career growth

Engineering careers usually progress from individual contributor to senior, staff, and principal levels. Some engineers move into management and lead teams of five to twenty people. Others stay on the technical track. Growth follows demonstrated impact, not tenure alone. A typical engineering ladder has clear levels with defined expectations for scope, quality, and mentorship. Moving up usually requires owning outcomes end to end rather than completing assigned tickets.