Senior Specialist, Affiliate & Influencers

About the role

The for the Italian market represents a pivotal position within the performance marketing organization, requiring a high degree of ownership and strategic execution. This role is defined by the responsibility to lead the expansion and optimization of affiliate and influencer channels specifically within Italy, acting as the central expert for all related activities. You will own the end-to-end management of complex external partnerships, navigating both strategic negotiation and the detailed operational execution required in a fast-paced environment. The position demands a results-driven mindset that balances high-impact strategic planning with meticulous attention to channel-level details. Success in this role hinges on the ability to conduct deep data analysis to uncover insights and drive scalable performance across all performance marketing initiatives. You will be expected to translate business goals into actionable marketing plans while ensuring strict adherence to internal compliance and control procedures. This position is integral to driving user acquisition and revenue growth by leveraging a sophisticated understanding of performance channels and partner ecosystems. Ultimately, you will be a key architect of growth, aligning marketing efforts with overarching business objectives in the Italian territory.

Key facts

What you'll do

• Define, optimize, and execute the comprehensive Affiliate and Influencer marketing strategy for the Italian market, ensuring alignment with overarching business goals and local market dynamics.
• Manage the full operational lifecycle of the Italian Affiliate and Influencer network, encompassing pipeline development, strategic relationship management, commercial negotiation, and ongoing performance optimization.
• Conduct sophisticated data-driven research and analysis to inform strategic decisions, providing critical insights regarding acquisition rates, cost structures, profitability metrics, product penetration, and long-term customer retention.
• Own the comprehensive reporting of channel performance, distilling key insights and formulating strategic plans for presentation during weekly and monthly growth steering meetings.
• Develop and manage complex co-marketing campaigns with strategic business partners to expand audience reach and drive the acquisition of new user segments.
• Plan and coordinate offline growth initiatives, including the deployment of traditional media placements, large-scale displays, and dynamic event activations to increase brand visibility.
• Lead the execution of social media collaborations with key partners to amplify brand visibility, engagement, and community building across relevant platforms.
• Coordinate the creation of high-impact content with external subject-matter experts and industry speakers to build public brand awareness and establish thought leadership in the fintech space.
• Proactively identify, evaluate, and execute new growth opportunities and experimental initiatives that support the broader marketing and business objectives of the organization.
• Ensure robust content compliance and the processing of internal rules and controls to mitigate risk and maintain the integrity of marketing operations.
• Drive the improvement of marketing processes related to partnership tracking, sophisticated attribution modeling, and budgeting for the Italian market.
• Manage the financial aspects of performance marketing, including the negotiation of diverse commercial structures such as CPA, CPL, varied fee structures, and commission tiers.
• Utilize advanced data visualization tools like Tableau or Looker, combined with advanced Excel or Google Sheets, to conduct thorough audits of performance and attribution.
• Operate with fluency in both Italian and English to facilitate seamless collaboration with internal teams and external stakeholders.
• Identify and implement innovative strategies and experimental programs designed to achieve sustainable user and revenue growth.

Requirements

• Possess a minimum of 5 years of experience within high-paced marketing agencies or performance marketing roles, demonstrating a versatile and resourceful marketing background.
• Hold a minimum of 2 years of direct, hands-on experience managing Affiliate and Influencer Marketing programs.
• Have a proven track record of independently building and scaling new partner relationships specifically within the Italian market.
• Demonstrate advanced proficiency in using data visualization tools such as Tableau or Looker for performance analysis.
• Exhibit expert-level capability in using advanced Excel or Google Sheets to audit performance, analyze attribution, and manage complex data sets.
• Show confidence and clarity in negotiating diverse commercial structures, including CPA, CPL, fee structures, and commission tiers.
• Operate fluently in Italian and English to ensure effective communication across all internal and external stakeholders.
• Bring prior experience in the fintech or banking sector, which is considered a significant professional advantage for understanding the regulatory and market landscape.
• Possess strong skills in partner management, data analysis, strategic planning, problem-solving, project management, and communication.
• Thrive in a high-performance environment where operational excellence and strategic thinking are equally valued.
• Align with the core values of a Berlin-based fintech and neobank that operates across SEPA countries.
• Understand the history of the company, which was founded in 2013 by Rocket Internet and formerly operated as Papayer GmbH and Number26 GmbH under the current brand N26 Bank SE.
• Be prepared to work from the headquarters located in Berlin, supporting cross-border financial services within the Single Euro Payments Area (SEPA).

Nice to have

• Experience in managing influencer and affiliate partnerships within the highly regulated fintech sector.
• Prior success in scaling performance marketing channels in the Italian market.
• Knowledge of financial regulations specific to Italy and the broader EU framework.
• Familiarity with marketing automation platforms and CRM systems relevant to performance marketing.
• Background in managing influencer creator communities and content partnerships.

Practical notes

This role is based in Milan, Italy, and requires full-time commitment. The position reports to the central performance marketing leadership based in Berlin, Germany, necessitating periodic travel to the headquarters. Travel requirements and specific deadlines for application submission are detailed in the official recruitment process documentation provided by the N26 hiring team.