Senior CRM Specialist

About the role

About the opportunity

N26 seeks a Senior CRM Specialist (Engagement & Retention) to own the customer journey from month two onwards. In this role, you will safeguard user activity and ensure ongoing engagement within the N26 ecosystem. This is a 50/50 hybrid position that balances high-level lifecycle strategy with hands-on campaign execution. You will join a high-performing CRM team based in Berlin to solve critical retention and reactivation challenges.

What you will do

You will orchestrate multi-channel nurture sequences for users beyond month two, focusing on sustained engagement. You will design audience segments and behavioral triggers within CRM platforms such as Braze when relevant. You will chart and run experiments using A/B testing to improve retention and reactivation results. You will own the reporting on core CRM metrics and translate findings into concrete action plans. You will architect automated communication journeys that activate users through email, push notifications, and in-app touchpoints. You will collaborate closely with data analytics and engineering teams to ensure data accuracy and pipeline reliability. You will guide cross-functional partners on messaging standards and journey best practices. You will champion process discipline to maintain predictable and clean campaign execution.

Key facts

Requirements

You hold a Bachelor's degree in Marketing, Business, or an equivalent combination of education and experience. You bring three or more years of experience in CRM roles with a record of senior-level execution. You have a proven history of managing and optimizing campaigns at scale. You possess strong technical capabilities, including HTML, SQL, and analytics tools, to drive operational clarity. You demonstrate fluency in CRM platforms and hands-on experience activating campaigns in tools such as Braze. You analyze performance data and convert insights into tested hypotheses. You communicate clearly and align stakeholders using structured narratives. You solve problems creatively while applying strategic thinking to user journeys. You have direct experience with reactivation initiatives and lifecycle design.

Nice to have

Experience in banking or fintech environments where retention is critical.

Skills & tools

Braze, HTML, SQL, A/B testing, CRM platforms.

What's in it for you

You will accelerate your career growth by joining one of Europe's most talked-about disruptors. You will receive employee benefits including a competitive personal development budget, work-from-home stipend, discounts to fitness and wellness memberships, language apps, and public transportation. As an N26 employee, you will have access to a Premium subscription on your personal N26 bank account, along with subscriptions for friends and family members. You will also receive an additional day of annual leave for each year of service. You will enjoy a high degree of autonomy and access to current technologies while working with a friendly team of peers from diverse nationalities, life experiences, and backgrounds. N26 offers a relocation package with visa support for those who need it.

Who we are

N26 has reimagined banking for today's digital world. Technology and design power everything we do and define how we build the global banking platform that the world loves to use. We have eliminated physical branches, paperwork, and traditional banking friction to deliver a seamless digital experience.

About the company

A Berlin based fintech and neobank operates across SEPA countries. Founded in 2013 by Rocket Internet, the company was once called Papayer GmbH and Number26 GmbH. Now named N26 Bank SE, it serves under the N26 brand. Business focuses on digital banking in multiple EU member states. Strong ties exist with Rocket Internet in the early foundation phase. Current headquarters remain in Berlin, supporting cross border financial services within the Single Euro Payments Area.